Pacha Group Arrives to the Middle East

Pacha Group Arrives to the Middle East

Legendary Club & Global Music Brand Ties-up Exclusively with Dubai.

October 22, 2010 3:54 by Rasha Reslan

Pacha Group will present itself this fall to the Middle East and India with its infamous parties and its legendary music. Through its partnership with Viva Entertainment, Pacha´s music will be available now at Virgin Megastores´ duty frees and music stores. Also to celebrate, two special events will be held in Doha.

Viva Entertainment announces a tie-up with Pacha Recordings to bring Ibiza’s unique sound to the Middle East. “We’re thrilled to have Viva as a partner representing us in the Middle East and India,” says Steve Glen Hulme, Label Manager at Pacha Recordings.

Five of Pacha’s hottest compilations will be released simultaneously with Ibiza across Virgin Megastores, Duty Frees and music stores in the Middle East and in India – Pacha Ibiza Vip Vol. 4; Pacha Ibiza Club, Crucial & Crossover Vol. 2; Pacha Life; Pacha Global; Pacha International Vip Vol. 1.

Director of Viva Entertainment, Umesh Amarnani, states that “In keeping with Viva’s objective of bringing the biggest and trendiest entertainment to the region, our alliance with Pacha sets a high standard.” He adds, “We are very happy to be working alongside an internationally recognized club and music brand.”

Now the “Cherries Brand” arrives to the Middle East and is here to stay.

Now residents of the United Arab Emirates and Qatar will be able to enjoy the incomparable nights and music from an authentic emblem for clubbing culture by the hand of Viva Entertainment.

As the exclusive licencee of Pacha Ibiza for the Middle East and India, Viva Entertainment will be organizing a series of parties to support Pacha’s brand name and image.

The first will occur on October 29th, held in the incredible W Hotel in Doha, Qatar. Attending the event will be DJ Josef Bamba to release his latest album Club, Crucial & Crossover Vol. 2 party. On November 5th, Sebastian Gamboa and Dj Tuccillo will present the triple CD “Pacha Ibiza Vip Vol.4” at the Nasimi Beach in Dubai. The next Pacha Ibiza Party will welcome the New Year at Doha at the latest day of 2010 with Andy Baxter at the decks.

Pacha – the legendary club and global music brand – was born in 1967 with a club in Sitges and gained its great success with its club in Ibiza. Currently Pacha Group owns 20 nightclubs worldwide, including destinations in London, New York, Egypt, Morocco and Moscow, as well as incorporates other businesses such as the renowned record label – Pacha Recordings – and hotel real estates. But this is only the beginning of Pacha’s international expansion.