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Paris inspires L’oreal hairdressing mega event
“L'Oreal Inspiration” by L'Oreal Professionnel attracted 4000 hairdressers from 70 different countries.
August 11, 2009 12:00 by Aarti Nagraj
In true L’Oreal Professionnel style, 6 shows were organized in 3 tents set up in the Jardin des Tuileries and were based on key-themes for the hairdressing industry, all presented by industry experts.
The first theme was “Cut and Styling” and was presented by the H3 international team comprising Alison Dace (UK), Dartren Fowler (UK), Philippe Gonay (France), Oscar Guinéa (Spain), Bertram Kainzner (Austria), Mark Melief (Netherlands), Achim Rothenbhler (Germany), David Sanchez (Spain) and Olaf van den Wildenberg (Netherlands).
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This was closely followed by “The next Autumn-Winter Coloration Collection Rock and Folk” presented by Anna Pacitto (Canada) and Xeska for Raffel Pages (Spain).
Giving its captive audience a sneak preview into the future of colour, L’Oreal Professionnel partners presented “The Haircolor of the Future,” a breakthrough technology that will be launched next year. Bringing up the final part of the key industry themes was “A salon, a business project” by Franck Provost.
This symposium also provided an unforgettable opportunity for the participants to attend 2 prestigious evenings set amidst mythical venues.
The first one of which took place on Monday 8th June, where a few hairdressers were invited to live a great moment of inspiration with the greatest names in the industry. Jean-Luc Minetti for Alexandre de Paris and his entourage took the audience through a journey of 100 years of Hairdressing with Cinema Icons. Followed by a baroque-classic show based on the Rose theme by Aldo Coppola. Trevor Sorbie and Angelo Seminara displayed with humor the avant-garde and edgy hairlooks that have made unique Trevor Sorbie’s style, while the grand finale had the 4 French hairdressing ambassadors (Laurent Decreton, Christophe Gaillet, Laetitia Guenaou, Eric Zemmour) deliver their interpretation of the Beauty of the Future.
The Zenith show was also a unique opportunity for l’Oreal Professionnel to share with the Hairdressers partners a common vision of the future of the industry as Nicolas Hieronimus, Worldwide president of the Professional Products Division, exposed very clearly the strong links between the brand and the hairdressers.
A gala-diner under the dome of the Grand Palais on Tuesday 9th June was a fitting venue for the conclusion of “Inspiration Paris”. More than 4000 participants, dressed in world chic celebrated together 100 years of partnership and success.