Kippreport gets insights from Mike Belk, CEO and president of Daimler Middle East and LevantMarch 26, 2015 12:02
PAZ Marketing launches Bambinoz
a new kids agency that helps brands reach mothers:
the important hidden demographic
March 25, 2013 2:13 by Joselyn Joe
Full service subsidiary of PAZ Marketing helps brands reach mothers and their children with integrated mix of public relations, marketing, advertising, events and social media marketing.
Moms are a very important marketing demographic. Not only are they empowered and knowledgeable consumers themselves but also make purchasing decisions for their young charges. And increasingly, a new generation of empowered, brand aware moms are looking for ideas and products that will help them define themselves while also creating entertaining and fun experiences for their family.
PAZ marketing – a local PR and Social Media firm with years of experience in handling press, social media and events management for a variety of clients such as Harley- Davidson MENA, ENBD, Sheraton Hotels, Bassam Fattouh, Cobone, Wamli, Build a Bear, Hatem Akeel, Sohad Acouri, Carla Atalah and many more – have launched Bambinoz, a dynamic new company that helps brands tap into the world of marketing for moms.
Bambinoz offers dedicated expertise in public relations, social media, word-of-mouth communications, online marketing, events and CSR activities for brands wanting to target mothers with young charges. From top-tier media relations and buzz-generating special events to active social media community management and cause-marketing partnerships, Bambinoz makes sure that the mom demographic enjoys the spotlight.
Conventional marketing has often had rather a blind spot when it comes to appealing to mothers. Just because a person has children doesn’t drop them off the social radar. In fact, most mothers are very active in appreciating and consuming new ideas and products. They just want brands to understand their new responsibilities and work with them to create experiences that are fun not just for them but also for their kids. This is where Bambinoz can help. We help brands craft communication and messaging that appeals to mums and their children,” said Zeina Akkawi, Managing Partner, Bambinoz.
Bambinoz’s core strength comes from its team of experts who have had years of experience in events and PR, and understand the nuances of targeting various markets. They are also familiar with the mom demographic, and understand what appeals to parents.
“Our employees hail not only from other top public relations agencies, but from key positions in the worlds of journalism, social media, online marketing — meaning we offer a combination of capabilities well beyond those of a typical PR firm. We have the expertise and, importantly, the longstanding relationships you need to create demand for your brand among moms. But most importantly, we understand that mothers aren’t just a demographic – they’re individual people with a varied range of interests and hobbies, held together by the common thread that they now have new responsibilities to include in their schedules” she added.
Bambinoz specializes in marketing kid brands, talent shows and events in the UAE and the GCC region. The firm already has a network of affiliates in Qatar and Lebanon. It helps marketers understand that the parent demographic is in fact an intuitive mix of two audiences – parents and their young children – both of whom have very different but interestingly convergent needs. Child happiness and fulfillment has a direct correlation with parent satisfaction.
“Kids are imaginative, creative, intuitive, honest and fascinating to observe, especially at play or simply conversing with their friends.They have a wonderful way of seeing and interpreting the world they live in. Their parents recognize this, and want brands to be aware of this as well. This is where Bambinoz can be an essential conduit that helps brands win over moms by keeping children interested,” Zeina added.