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Princess Sumaya honors the Winner of Intel Youth Enterprise Unemployment Challenge

June 20, 2012 Amman - HRH Princess Sumaya bint El Hassan, President of El Hassan Science City (EHSC) and the Royal Scientific Society (RSS), honored KolshiMedia, the winning project in the Intel Youth Enterprise Unemployment Challenge, launched by Intel Corporation in cooperation with Queen Rania Center for Entrepreneurship (QRCE) to prompt talented youth to deploy modern technologies to help in bringing down unemployment rates in the Kingdom.

August 5, 2012 3:17 by

The project which won the first place seeks to develop a platform where musicians and comedians can meet, interact, promote and showcase their different talents, helping them to move forward with their abilities as a career in the future. The winning team will be travelling to theSilicon Valleyto get exposed to the latest trends in technology and social entrepreneurship and get the opportunity to pitch their solutions at the Intel Global Challenge at UC Berkeley slated to take place in November 4-8, 2012.


In her comment, HRH Princess Sumaya said: “This competition offers dual solutions to two of our key challenges – How do we create high-value employment for our brightest young people, and how do we apply technology to fulfill our pressing social needs?”


“Entrepreneurship is a vital component in any growing economy. For not only does the spirit of creative entrepreneurship directly and speedily create new jobs, it also raises confidence levels in the wider community. A nation with a proud entrepreneurial mindset is one that can meet any of its challenges head-on,” Princess Sumaya added.


For her part, Intel Corporate Affairs Manager for Levant and North Africa, Rula Habash, said: “Intel Youth Enterprise program focuses on developing ideation and innovation skills of young students by giving them an opportunity to work on real world challenges. The program is based on an idea development framework which develops an innovation culture, creates a systemic change and builds capacities in several high schools and universities across the world. The program had the first launch in Jordan and based on the success of this program it was launched in India, US, Ireland and now Turkey.”


Praising the competition’s objectives, the Executive Director of QRCE, Farhan Kalaldeh, said: “We have been able in cooperation with our partners at Intel to motivate and empower the Jordanian youth to develop innovative ideas that can be implemented to assist unemployed youth with finding the right jobs and developing successful careers, given that current unemployment rates in the region are among the highest in the world.”


“The countries in the region are currently suffering from high unemployment rates, ranging between 11% and over 25%. There is a tendency for these numbers to further increase, given the fact that the number of university graduates and therefore job market entrants is expected to rise in the coming years,” Kalaldeh added.


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About Queen Rania Center for Entrepreneurship (QRCE):

A Non-Profit organization established in 2004 to help develop Technology Entrepreneurship in Jordan. The Center is part of El Hassan Science City and El Hassan Business Park, and plays the role of a national Center of Excellence for Entrepreneurship.  As part of QRCE strategic plan, the Center is implementing a comprehensive initiative focusing on four key areas: Networking, Recognition & Awareness, Capacity Building & Support, and Funding. Over the last nine years, the center has organized many activities that benefited thousands of entrepreneurs, professionals & students in Jordan. For more information please visit:

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at and


About EHSC

El Hassan Science City (EHSC), a non-government, not-for-profit organization encompassing a comprehensive campus for education, research and applied innovation that offers students, scientists and entrepreneurs the space and facilities to apply intellect and technology to today’s critical challenges. EHSC is a hybrid of private sector, civil society and government innovation and is developing proven assets to become a beacon for scientific advancement in theMiddle East.

EHSC main constituent institutions are creating an “innovation eco-system” combining the outputs of Academia through The Princess Sumaya University for Technology, Applied Scientific Research through The Royal Scientific Society, and Entrepreneurship & Business Incubation through El Hassan Business Park, where ideas are transferred to successful business models in local, regional and international markets. This is what is called theInnovation Avenueof EHSC.”

For more information, please call

PR Launchers / Tel: 00 962 6 55 20 681 – Fax: 00962 6 5521407

Email: [email protected] – Web:

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