QRCE Concludes “Blue Ocean Strategy” Training Course

QRCE Concludes “Blue Ocean Strategy” Training Course

September 12, 2009 12:00 by Aarti Nagraj

A training course entitled “The Blue Ocean Strategy” held by Queen Rania Center for Entrepreneurship in cooperation with King Abdullah II Center for Excellence has been concluded recently at Le Meridien Hotel. The event was attended by several entrepreneurs from the public and private sectors, and was delivered by the accredited expert eng. Mohammad Al-Ajlouni.

The course aimed at focusing on the concept of blue ocean strategy and its importance and objectives in an extensive practical manner in order to equip participants with the necessary skills to adopt this strategy in their corporations by utilizing effective tools and methods which enable institutions turn new initiatives into more successful, creative and competitive strategies in order to create a new market value rather than adopt the traditional competition strategy.

The course comprises a part of Queen Rania Center for Entrepreneurship and King Abdullah II Center for Excellence’s efforts to enhance their cooperation that was crowned by signing a mutual cooperation agreement that aims at providing mutual programs to support both public and private sectors through capacity building of public sector’s corporate and institutions and enhance their competitive and development abilities in the field entrepreneurship, excellence and innovation.

At the end of the course, eng. Mohammad Al-Ajlouni handed the participants certificates accredited by Queen Rania Center for Entrepreneurship.

King Abdullah II Center for Excellence was established in 2006. HRH prince Faisal bin Hussein is the Chairperson of its board of trustees, to manage King Abdullah II Center for Excellence’s award. It is considered the highest award for excellence in all sectors at the national level. The Center is a national authority for quality and excellence in all fields due to its role in disseminating the concept of excellence to raise Jordan’s competitiveness internationally and ensure a prosperous future for Jordan.

Queen Rania Center for Entrepreneurship is a non-profit non-governmental organization established in November 2004. The Center currently works under Al Hasan Science City. Its mission is to support the economic growth by providing a set of services to enhance entrepreneurship and promote technology. The Center targets university students, researchers, inventors, and people with initiatives to enhance and build their personal capacities, to provide consultation and develop the entrepreneur spirit through center’s programs.

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About Queen Rania Center for Entrepreneurship (QRCE): The Queen Rania Center for Entrepreneurship (QRCE) is a not-for-profit & non-governmental organization. Established in October 2004 and located at the El Hassan Science City, Jubaiha. Its mission is to support economic growth by providing an array of services in entrepreneurship development and technology commercialization through the several programs conducted by QRCE such as: Queen Rania National Entrepreneurship Competition (QRNEC), Technology Commercialization Program (TCP), CONNECT JORDAN, and the student Entrepreneurship society (DART). The QRCE is sponsored by Jordan Dubai Capital, Jordan Commercial Bank, Optimiza, Orange, Royal Jordanian Airlines, Jordan Business Magazine, and Google.

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