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Queen Rania Center for Entrepreneurship holds a Specialized Workshop on “Blue Ocean Strategy”

August 3, 2009 12:00 by Aarti Nagraj

AMMAN – 3/8/2009

The Queen Rania Center for Entrepreneurship recently held a Specialized Workshop on “Blue Ocean Strategy” in collaboration with the King Abdullah II Center for Excellence in order to provide joint programs to support the public and private sectors through capacity-building within companies and institutions of the public sector, while enhancing their competitive and developmental capabilities in the areas of entrepreneurship, excellence and innovation.  

 

This collaboration also aims to utilize the expertise, potential and training programs offered by each of the two centers, and employing these for joint programs that include specific courses, lectures and workshops

 

The first joint initiative took place during last week, a lecture that introduced the “Blue Ocean Strategy” which discussed effective methods institutions can use to transform their new initiatives into successful strategies that are more competitive and creative, with the aim of creating a new market value instead of pursuing a conventional competitive strategy. The “Blue Ocean Strategy” lecture was a promotional kick-off for a two-day training course starting August 10^th. The course will address the significance and practical goals of the Blue Ocean Strategy in an expansive fashion, with the aim of having participants acquire the necessary skills to adopt strategies similar to this in their firms and institutions.

 

Dr. Yasira Ghousheh pointed out “We at the King Abdullah Center work towards increasing the capabilities of our national institutions in both the public and private sectors through a number of programs and activities such as the King Abullah II Awards for Excellence, this collaboration is part of our interest in cooperating with national establishments pioneering in the service of the public and private sectors and an enhancement to the culture of innovation and excellence.”

 

Eng. Mohammed Khawaja stated “This collaboration highlights the importance of the cooperation of our organizations in presenting what is novel to serve both the public and private sectors. This collaboration will help in bridging the gap between the current performance of businesses and the status we seek to achieve in the future”.

 

 

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About Queen Rania Center for Entrepreneurship (QRCE): The Queen Rania Center for Entrepreneurship (QRCE) is a not-for-profit & non-governmental organization. Established in October 2004 and located at the El Hassan Science City, Jubaiha. Its mission is to support economic growth by providing an array of services in entrepreneurship development and technology commercialization through the several programs conducted by QRCE such as: Queen Rania National Entrepreneurship Competition (QRNEC), Technology Commercialization Program (TCP), CONNECT JORDAN, and the student Entrepreneurship society (DART). The QRCE is sponsored by Jordan Dubai Capital, Jordan Commercial Bank, Optimiza, Orange, Royal Jordanian Airlines, Jordan Business Magazine, and Google.

 

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