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Rami Saad and Ali Nehme Appointed Digital Managing Directors of SMG MENA

Dubai, UAE, 12 June 2013: Leading media agency Starcom MediaVest Group (SMG) MENA announced that Rami Saad and Ali Nehme have both been elevated to Digital Managing Director positions, effective immediately. The appointments are in line with SMG MENA’s mission to align the agency’s host of capabilities with their clients’ business needs, and keep abreast of today’s ever-evolving consumer behaviors and media landscape.

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June 12, 2013 5:58 by



Dubai, UAE, 12 June 2013: Leading media agency Starcom MediaVest Group (SMG) MENA announced that Rami Saad and Ali Nehme have both been elevated to Digital Managing Director positions, effective immediately. The appointments are in line with SMG MENA’s mission to align the agency’s host of capabilities with their clients’ business needs, and keep abreast of today’s ever-evolving consumer behaviors and media landscape.

In their new roles, Saad and Nehme – both of whom will report to John Antoniades, Chief Executive Officer of SMG MENA and SMG Chief Digital Officer Rayan Karaky – are set to lead digital media strategies across the region as well as spearhead business development initiatives.

Working in tandem with SMG MENA’s Management Executive Board, Saad and Nehme will be implementing a holistic approach to operation integration and building cross-functional digital expertise – using highly-advanced data and analytics tools.

“Both Rami and Ali boast vast industry experience in the digital realm and strong leadership skills – making them the ideal candidates for Digital Managing Director positions.” said Antoniades. “The digital marketplace in this region is fast-growing, complex and fiercely competitive. We are confident in Rami and Ali’s abilities to not only create high impact communications solutions, but also help shape the future of digital media here in the Middle East.”

As Digital Managing Directors, Saad and Nehme are expected to launch a comprehensive entrepreneurship program that aims to bring brands and startup enterprises together as well as help nurture the wider entrepreneurship ecosystem in the region.



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