| Kippreport.com

Rasasi launches Al Wissam – an invigorating day & night perfume collection for distinguished men

October 11, 2009 12:00 by Aarti Nagraj

 

Rasasi launches Al Wissam – an invigorating day & night perfume collection for distinguished men

 

  In line with its consistent strategy to innovate versatile scents, leading fragrance designer Rasasi Perfumes recently launched its latest perfume for men, called Al Wissam with its day and night captivating variants.

 

An Arabic namesake meaning Medal, Al Wissam comes to represent the persona of the real man whose acute attention to details enables him to standout from the crowd.

 

“Al Wissam is not just another fragrance to add to your perfume collection,” said Salim Kalsekar, Managing Director of Rasasi Perfumes. He added: “It is in fact an epitome that encapsulates the image of real men who dare to be unique.”

 

Al Wissam embraces the bivalent concept of day and night – a breezy fragrance embodied in a white bottle representing a fresh start of a successful day positioned as a day fragrance.

 

The black bottle – essentially an evening wear carries a strong, mystical yet sensual fragrance that will leave an everlasting impression throughout the evening, a yin and yang versatile recipe.

 

The two variants of Al Wissam capture magical moments and exude character and style.

 

“Our team of experts is always on the lookout for innovative fragrances that would meet the expectations of our customers who enjoy fine taste. Besides, our deep understanding of the local and regional culture enables us to better answer our clients’ need for products that would marry their style,” added Mr Kalsekar.

 

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About Rasasi Perfumes Industry LLC

 

Rasasi Perfumes Industry LLC was founded in 1979 in Dubai, since then it has remained a family owned business, built on a solid foundation of pioneering entrepreneurial vigor. Today, Rasasi is Dubai’s foremost company in the fragrance industry with a Global Vision.