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Rasasi responds to market demands by opening 2 new outlets

Rasasi Perfumes, one of the leading names in the regional retail landscape offering a wide range of oriental and western fragrances, announced the opening of 2 new stores at Arabian Center in Mirdif and Al Bawadi Mall in Al Ain, to raise its achievements in UAE and to comply with its customers' beauty and luxurious requirements.

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April 19, 2009 12:00 by



Rasasi Perfumes, one of the leading names in the regional retail landscape offering a wide range of oriental and western fragrances, announced the opening of 2 new stores at Arabian Center in Mirdif and Al Bawadi Mall in Al Ain, to raise its achievements in UAE and to comply with its customers’ beauty and luxurious requirements.

Mr. Salim Kalsekar, Managing Director, Rasasi Perfumes, said: “The regional retail landscape is fast evolving and in keeping with the growth impetus Rasasi is proud to expand its footprint across this very dynamic region. The consumption of cosmetics and perfumes in Middle East ranks among the highest per capita worldwide and the average purchase-estimates of beauty products in the region touch $350 per head. Being one of the leading names in the retail beauty and fragrance sector, we believe in spearheading the growth momentum, where the entire façade of the stores give a luxurious look and are in harmony with the House of Rasasi’s dynamic vision and philosophy.

The new Rasasi stores offer the entire range of fragrances from the House of Rasasi, which charms customers with the available unique range of perfumes that has carved a niche for itself. The opening of the new stores is part of the group’s strategic growth plans to remain at the forefront of the beauty retail industry by consistently expanding its reach to meet discerning consumer requirements and preferences.

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About Rasasi Perfumes

Rasasi Perfumes Industry LLC was founded in 1979 in Dubai, since then it has remained a family owned business, built on a solid foundation of pioneering entrepreneurial vigor. Today, Rasasi is Dubai’s foremost company in the fragrance industry with a Global Vision.

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Issued by Landmark PR & Events. For press information contact:

Nasry Abou Zaki Shadi Abou Assi

General Manager, ME Account Manager

Tel: +971 4 3912141 Tel: +971 4 3912547

[email protected] [email protected]



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