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R&M Eliminates Need for One in Every Five Business Trips with Swisscom Virtual Conferencing System

Jean-Pierre Labry, Executive Vice-President of R&M Middle East, Turkey and Africa

Cabling specialist uses conferencing system to streamline internal communications; Travel savings have resulted in an estimated 12.5 ton reduction in CO2 emissions

July 30, 2013 9:06 by

DUBAI, United Arab Emirates,29 July, 2013: Reichle & De-Massari (R&M) Middle East, Turkey and Africa, the Swiss structured cabling specialist, has successfully optimized internal communications and eliminated the need for one in every five business trips though the deployment of a streamlined conferencing solution from Swisscom.

The cabling specialist estimates that in addition to increased efficiency and cost savings, the system has helped reduce emissions of the greenhouse gas CO2 by about 12.5 tons.

We are very proud of the positive initiatives that have been undertaken by our headquarters and see tremendous value in replicating the same at a local level. In the Middle East, being successful in business is very dependent on building meaningful relationships which is why we have a strong and widespread local presence. Virtual conferencing helps facilitate speedy and cost-effective communications between members of our team and has the added advantage of being an effective tool in climate protection,” said Jean-Pierre Labry, Executive Vice-President of R&M Middle East, Turkey and Africa.

The system enables phone calls and the transmission of images and virtual presentations over a web cam. It also has file sharing functions for exchanging documents and jointly editing them in real time. It allows as many as 25 participants to cooperate intensively and virtually and to compare notes. Training and lectures, consulting sessions and sales pitches can be conducted directly online, as can team meetings, product development work, and support services.

In the pilot phase, which was conducted in mid-2012, participants at R&M initially forewent about 10,000 kilometers of flights and drives. Approximately 12.5 tons of CO2 emissions were avoided in the process. Each person reduced his or her travel time by about 20 hours.

In order to promote usage of the service, R&M started an incentive program at the time of the launch of the online conference system. An internal promoter dubbed “Angel” trained the employees. Individuals who made the most intensive use of the tool and reduced their travel immediately were rewarded by management.

Commenting on operations post implementation, Jürg Witschi, internal project manager and IT Director at R&M said, “In many cases, we are working more efficiently and more productively. Meetings of our international project teams can be staged more frequently and at shorter notice. We can process product advances and current customer requirements more quickly. All that makes us more competitive.” He described the side effects as striking: less travel stress, more time for the family, colleagues and customers, and better-quality communication.

Following a six month pilot phase, R&M incorporated the system into everyday operations. It is now available to all office workstations in the R&M Cube in Wetzikon and at subsidiaries and branches throughout Europe, the Middle East and Asia.

About Reichle & De-Massari (R&M)

Reichle & De-Massari AG (R&M, develops and manufactures passive cabling solutions for communication networks. With high-quality copper and fiber optic cable products, R&M has gained the reputation of a leader in quality. The company has established its own marketing organizations in 30 countries, grouped into eight sales regions. R&M achieves around two thirds of its sales abroad. Sales in 2012 totaled CHF 183.6 million; EBIT was 0.2% of sales. Every year the company invests 5% of sales in research and development. R&M is one of the 500 largest companies in Switzerland and currently has a workforce of over 700 employees. The company is wholly owned by the Reichle family and is run as an independent family-owned company.

More information is available at

Marketing Contact:

Sandrine Prat

Marketing & Communication Manager

Regional Office- Middle East & Africa

Reichle & De- Massari MEA

PO Box 54281

Dubai Airport Free Zone K09/K10

Dubai U.A.E

Tel: + 971 4 236 87 61

Fax: +971 4 236 87 62

Email: [email protected]

Media Contact:

Colin Saldanha

Managing Director


Tel: +97150 6400762

Email: [email protected]

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