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Robust Middle East energy sector poised for further immediate growth

The Middle East energy sector, including power generation, water, new & renewable energy, lighting and nuclear power, is set for substantial consistent growth as governments throughout the region continue with their essential infrastructure projects. Feedback from the global and regional energy industry leaders, who gathered in Dubai for the 34th annual Middle East Electricity (MEE) exhibition from 8-10 February this year, indicates that the energy sector is particularly robust.

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March 10, 2009 12:00 by



“We received universally positive feedback from exhibitors participating at the show,” said Sarah Woodbridge, Group Director – Exhibitions, IIR Middle East – organisers of the event. “Importantly, this year’s show attracted a high number of quality visitors, with total attendance figures up by 8.5% on 2008 – exhibitors also reported a significant number of deals and solid sales enquiries.”

In line with industry expert analysis, exhibitors found from their experience at MEE 2009 that the Middle East energy industry is especially resistant to the current global economic scenario. “We’ve participated at this show since 1988, and MEE 2009 has once again been a very good show’” said Navneet Sharma, Vice President Exports, C&S Electric Ltd. “We didn’t think it would be so good due to the economic downturn, so it has really exceeded our expectations – the quality of visitors this year has been higher than ever.”

International energy sector giants such as Italy’s Prysmian Cables also found MEE 2009 a highly beneficial platform for continued growth. “This is definitely an event not to be missed in the Middle East, as it’s an essential meeting place for specifiers, contractors and developers – it attracts highly professional visitors who are focused on their industry,” said Enrica Margara, Marketing & Corporate Communications – Prysmian, who have a very well established presence in the Middle East. “MEE 2009 has been a positive experience for us, both in terms of visitors to our stand and the attendance at the seminar we held to give an overview of our company, capabilities, product range and presence in the UAE.”

With industry experts including leading global strategic management consultants A.T. Kearney predicating that over US$500 billion of investment in electricity infrastructure to facilitate economic growth in the coming years, all of the indications are that the sector’s resistance to the current downturn will continue for years to come, and this was reinforced by the high number of exhibitors who rebooked for MEE 2010 at this year’s show.

“MEE has been developed over the years into a highly effective sales platform,” added Woodbridge. “The show’s success is based on business generation, and MEE 2009 once again delivered. That’s why so many of our exhibitors return every year.” Clear evidence of this is exhibitor feedback such as that received from Gani Aslam, Managing Director of Arus Middle East FZC, who said, “this is our fourth time at Middle East Electricity and it’s a fact that we have grown as a result of participating in this exhibition – 90% of our customer base has been generated at the show, and once again it has worked well for us – we have had lots of enquiries and quality visitors, we’ve found new countries and markets to target and are confident that we’ll meet all our objectives.”

“Regardless of the worldwide financial crisis, we had again very good contacts this year. A remarkably large number of visitors came from Iran and Pakistan,” said Holger Zimmermann,
Deputy Sales & Technical Manager, Hedrich Vacuum Systems. “Mainly design engineers, developers and executives came to our stand with serious enquiries seeking appropriate solutions. The quality of the visitors was really excellent, and more than 95% of the discussions we had were about concrete applications. We had lots of visitors from our existing clientele but also new potential customers, hence the exhibition is very important for us both as a meeting place and to maintain our customer relationships.”

The 35th edition of Middle East Electricity, internationally acknowledged as the most important event of its kind in the world, takes place at Dubai International Exhibition Centre from 7-9 February 2010.


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