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ROUNDMENU SAVES DINERS IN THE UAE MORE THAN AED2.5MILLION SINCE LAUNCH

Established to bring together the dining community and create an online platform that offers exclusive dining promotions with no limit on the number of repeat bookings, RoundMenu.com has proved to be a huge success with diners and restaurants across the UAE. Just 9 months after launching the dining promotion app and website has seated more than 60,000 diners in more than 400 restaurants across the UAE, saving consumers a total of AED2.5million.

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April 24, 2013 5:09 by



Established to bring together the dining community and create an online platform that offers exclusive dining promotions with no limit on the number of repeat bookings, RoundMenu.com has proved to be a huge success with diners and restaurants across the UAE. Just 9 months after launching the dining promotion app and website has seated more than 60,000 diners in more than 400 restaurants across the UAE, saving consumers a total of AED2.5million.

With diners across the emirates choosing to eat out on average twice per week, spending AED 150 per person per meal, RoundMenu can also reveal that the top five cuisine choices for people in the UAE are as follows: 1) Indian, 2) Italian, 3) Arabic, 4) Thai and 5) Chinese, with the average diner aged between 30-34.

Ali Sinaei, Managing Partner at RoundMenu commented: “In the UAE we often hear people saying that it is actually cheaper for them to eat out than it is for them to cook at home, so it is little surprise that we have seen such an immense response to our RoundMenu offering. Eating out in many parts of the world is seen as a treat, something that is done to celebrate a special occasion, whereas here in the UAE it seems that people dine out of necessity rather than occasion. People’s dining choices, as far as we can see, appear to be guided very much by word of mouth referrals and we are finding our user reviews on the RoundMenu.com site to be extremely popular.”

Zaid Jawad, Founder of RoundMenu added: “We are also seeing that diners here are extremely adventurous when it comes to the type of cuisines they go for. Many of our customers will book at 3-4 different restaurants offering different types of cuisine per month, as opposed to sticking with one type of food. The way people eat out here is slightly different too; we have noticed a big trend in group bookings, with on average at least 4 plus per party. Even on dining occasions, which are more traditionally seen at “couples” occasions, such as Valentine’s Day, more than 40% percent of our bookings were for groups! We think this trend definitely reflects the focus on community and family in this part of the world”.

RoundMenu continues to be the UAE’s most popular dining application, ranked #1 in the local iTunes app store and with future expansion plans to focus on regional markets, diners across the Middle East could soon have access to RoundMenu too



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