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Saatchi and Saatchi X Continues to Build its Senior Team in the Middle East

Richard nicholl, New Regional Business Director for EMEA

James Tracy-Inglis appointed as Managing Director for the UAE with Richard Nicoll being promoted into an EMEA position.

August 5, 2012 3:27 by

Dubai: Saatchi and Saatchi X, the region’s leading shopper marketing agency continues to bolster its executive management team with the promotion of Richard Nicoll to the global leadership team.  Nicoll, who founded the Dubai office in 2009, will be the Regional Business Director for EMEA, effective immediately.

Following Nicoll’s promotion, James Tracy-Inglis has joined the team as Managing Director of Saatchi & Saatchi X Dubai, also effective immediately.  Tracy-Inglis has extensive experience in FMCG and across multiple retail formats, having led regional accounts for P&G, General Mills, and Cadbury’s. As Managing Director, Tracy-Inglis will assume responsibility for the agency’s portfolio, its strategic output and growing headcount.

Meanwhile Nicoll will be responsible for growing the influence Saatchi and Saatchi X has with those clients that transcend across the EMEA network.

Speaking about his appointment of Tracy-Inglis, Nicoll said; “Saatchi and Saatchi X has cemented its place in the market as a leading shopper marketing agency in the Middle East. With James on board our senior team is stronger still and we are well positioned to capitalise on the market’s growing demand for our insight, approach and creativity. I am confident that the agency will realize further accomplishments and I look forward to our collaboration.”

Saatchi & Saatchi X is the world’s most-awarded shopper marketing agency, including six Effie Awards for effective marketing in the last two years.  Shopper marketing is built on strong and sustainable business results.


About Saatchi and Saatchi X

Saatchi & Saatchi X is at the heart of shopping, the passionate bond between shoppers and brands around the world. As the most-awarded global shopper marketing agency, including six Effie Awards, Saatchi & Saatchi X continues to transform how brands and businesses connect, communicate and collaborate with shoppers. The architect of Shopper Marketing since it’s founding in 1997, Saatchi & Saatchi X has 12 offices in 10 countries and is part of Saatchi & Saatchi, the Lovemarks Company and a member of the Publicis Groupe, the world’s third-largest communications company. Visit for more information.

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