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Safir Hotels& Resorts selects Trust International as exclusive CRS partner for MENA region

Trust International announces partnership withSafir Hotels& Resorts as part of Safir’sregional expansion plans to double number of hotel destinations across MENA.

November 26, 2010 9:14 by



Safir Hotels& Resorts, one of the region’s most prestigious leading hotel groups with over 14 destinations across the Middle East and North Africa, has appointed Trust International, one of the world’s leading CRS and international hospitality service providers, as its exclusive CRS partner for the MENA region.

As the hotel group’s exclusive reservation service partner, Trust International will be providing Safir Hotels& Resorts with acomprehensive range of distribution solutions. Thiswill include the implementation of Trust’s industry recognized solutions includingyourVoyager CRS & IBE Trust|Booker 2.0, as well asconnectivity to all GDSs and IDS channels including distribution via Direct Connects and Commission Payment Services.

“The Middle East region is an extremely significant market for our business. We have worked actively to understand & cater for regional hoteliers & are therefore proud to announce that we are now positioned as the preferred distribution partner for some of the largest, high-profile hotel groups,through to smaller independent hotel chains in the region,” explains Richard Wiegmann, Managing Director, Trust International. “The recent exclusive partnership with Safir Hotels & Resorts is a true testament to this,” Wiegmanncontinues.

Safir Hotels & Resorts currently hasan impressive portfolio of over 14 hotels and destinations in the region, with 20 hotels planned to be developed over the next 2-3 years across the MENA region.

Helmut H Meckelburg, Chief Executive Officer, Safir Hotels & Resorts, comments, “In order to continue to keep ahead in what is an incredibly competitive industry, as well help achieve our regional business objectives, we chose to partner with one of the

industry’s leading CRS providers, Trust International. “We are pleased that we have decided for the most advanced, innovative CRS technology available in the marketA customized multi-channel distribution solution paired with a comprehensive service offering– was a major element of Safir’s decision to select Trust as our trustedCRS partner”.

“In addition to our reservation and distribution solutions,Trust will be providing further servicesstarting with the professional implementation services,guaranteeing a seamless transition to the Trust systems, to ongoing support and system consulting. Trust is offeringtechnology and service, to allow Safir to concentrate on growing its business. This is how we understand a partnership with such a successful hotel group as Safir”adds Heinrich Kessler, Trust International VP Sales, EMEA & the Americas.



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