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SAMSONITE APPOINTS NEW GLOBAL CREATIVE DIRECTOR

Samsonite Corporation, the worldwide leader in lifestyle travel bags, luggage and accessories, has named Christopher Pearson as its new Global Creative Director.

November 30, 2008 12:00 by



SAMSONITE APPOINTS NEW GLOBAL CREATIVE DIRECTOR

 

Samsonite Corporation, the worldwide leader in lifestyle travel bags, luggage and accessories, has named Christopher Pearson as its new Global Creative Director.

Pearson has an exemplary track-record, having worked for some of the world's leading names in the industry, including Dunhill, Lanvin, Louis Vuitton, Yves St Laurent and Hermes. He has been tasked to combine his own style with the Samsonite values of style, quality, functionality, innovation and durability.

Pearson will be based in London at Samsonite’s global executive offices, heading up the global design function. He will design collections under the Samsonite Black Label, Samsonite and American Tourister brands.

The role of Global Creative Director was established under the leadership of Marcello Bottoli, President and CEO. Under Bottoli, the company embarked on an ambitious and exciting journey - to redefine fine travel goods under the Samsonite brand. Building on the company’s strong heritage, a new vision for highly aspirational, design-led innovation has resulted in Samsonite being acknowledged as one of the leading luxury travel and accessories brands in the world. With these same principles in mind, Bottoli has appointed Pearson to drive this bold vision forward, further establishing the label as the only contemporary luggage of choice for the discerning traveller.

Marcello Bottoli commented “Since 1910, Samsonite has been the worldwide leader in travel bags, proving its place within luxury and lifestyle travel, whilst creating collections that reflect people’s needs. With Christopher’s appointment we further secure this place, uniting our unrivalled history with Pearson’s modern style and design credentials. We are fortunate to have already seen what Pearson can bring to Samsonite following his collaboration in our highly successful Samsonite Black Label Bayamo project - a collection that has been well received by both the industry and the public”.

Christopher Pearson, commented, “I am thrilled to be joining Samsonite at this exciting time in its history. I have always been a great admirer of the company and am looking forward to being able to marry my experience with the brand’s rich heritage, aesthetic values, and culture of technology and innovation as we move forward towards the brand’s centenary celebrations in 2010”.

In his new role, Christopher Pearson will replace Quentin Mackay who had been Samsonite’s Global Creative Director since January 2005. Quentin has decided to pursue other career and creative opportunities. Samsonite’s President and CEO Marcello Bottoli commented; “I am deeply thankful to Quentin for his creative inspiration and vision, as well as his hard work during his time at the Company, and I wish him well for his future endeavours”.

 

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About Samsonite

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilising top designer expertise from around the globe, Samsonite creates unparalleled products that fulfil the travel and lifestyle needs of the sophisticated traveller. For 98 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Samsonite OutLab, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite. Life’s a journey.

 

Samsonite Black Label

Samsonite’s premium collections for the travel connoisseur. This exclusive Samsonite brand typifies affluence, with refined style and craftsmanship that defines individuality. Samsonite Black Label has over 80 stores in top fashion locations including London (Sloane Street, Regent Street), Berlin (Friedrichstrasse), Brussels (Boulevard de Waterloo), Moscow (GUM, Season’s Mall), Madrid (c/ José Ortega y Gasset), Milan (Via S. Pietro all'Orto, 11), Seoul (Cheong Dam-Dong), Singapore (Raffles Hotel) Kuwait City (Marina Mall), Mumbai (Grand Hyatt), New York (Madison Avenue), San Francisco (Union Square), Boston (Copley Place), Chicago (Woodfield Mall) and Las Vegas (Fashion Show), Tokyo (Ginza), Hong Kong (IFC Mall) and Dubai (Festival City Mall).

 

 

 

Issued by Landmark PR & Event Management. For press information please contact:

Nasry Abou Zaki                                                                                   Shadi Abou Assi

General Manager,UAE                                                                          Associate Account Manager

Tel.: +971 4 3912141                                                                             Tel.: +971 4 3912144

Email: [email protected]                                                       Email: [email protected]

 

 



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