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Samsonite Group, the worldwide leader in travel solutions, today announced the launch of Cosmolite range. The new innovative Cosmolite – the lightest and strongest luggage solutions from Samsonite – is set to revolutionize the luggage market across the Middle East.

October 6, 2009 12:00 by



 

Samsonite launches Cosmolite – its strongest yet lightest luggage ever

 

Innovative product offers the perfect mix of latest technology and modern design for discerning travellers in the Middle East

 

 

 Samsonite Group, the worldwide leader in travel solutions, today announced the launch of Cosmolite range. The new innovative Cosmolite – the lightest and strongest luggage solutions from Samsonite – is set to revolutionize the luggage market across the Middle East.

 

The new Cosmolite offers a mix of durability, incredible lightness and absolute strength without compromising on a modern design for the discerning travellers across the Middle East. The latest range of luggage is a major step in reinforcing Samsonite’s commitment to maintain its market leadership in the region.

 

A product of Samsonite’s proprietary and revolutionary ‘Curv® technology (a registered trademark of Propex Fabrics GmBH) – comprising an innovative and high-performance body, the Cosmolite offers advanced impact resistance and lasting durability. The new technology is designed to guarantee unparalleled strength and lightness and caters at the same time to every traveler’s needs and requirements.

 

With a sturdy anti-scratch surface, the new luggage encompasses wide grooves and external rounded shapes, presenting a harmonious and ergonomic appearance. Samsonite’s new Cosmolite thus extends an optimal mix of innovation, functionality & elegance.

 

The range comprises spinners available in four different sizes. The four wheels of a spinner enables 360 degree movement for ease of handling while an additional bag can be hooked using the monotube handle.

 

The Cosmolite interiors are lined with blue fabric and have a practical zip divider, with practical and secure TSA locks, and an extensive color range including silver, black and cherry-red.

 

“The new Cosmolite range is part of our strategy to offer the most convenient and effective travel solutions for today’s traveller. The new product reinforces our motto that ‘Life’s a Journey’ with Samsonite. Cosmolite is designed to cater to all needs of the changing lifestyles -- be it modern style, durability, light weight, functionality or technology. The new line not only offers a unique experience to our customers but the latest range provides simplicity for the modern and sophisticated travellers,” said Mr. Prashant Vatkar, Vice President – Middle East, Samsonite.

 

The new range as well as other Samsonite luggage solutions, along with their luggage and travel accessories, are available at all Grand Stores in UAE and Samsonite exclusive stores located at major shopping malls in the region.

 

About Samsonite Group


Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 97 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite, Life's a journey!

 

 

 

Issued by Landmark PR & Event Management

 

For press information contact:

 

Nasry Abou Zaki                               Shadi Abou Assi

General Manager, Middle East          Account Manager

Tel.: +971 4 3912141                       Tel.: +971 4 3912547

Email: n.zaki@landmark-pr.com       Email: s.abouassi@landmark-pr.com

 



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