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Samsonite Signs with Adidas for Exclusive Licensing of Y-3 Line

August 30, 2009 12:00 by Aarti Nagraj

   

 

Samsonite Signs with Adidas for Exclusive Licensing of Y-3 Line

 

Samsonite Group, the leader in travel solutions and superior bags has announced its partnership with Adidas as the worldwide exclusive licensee for Y-3 bags, travel goods and leather accessories starting with the new collection which will be launched in the Spring/Summer 2010 season. Under this agreement Samsonite will be responsible for the manufacture and distribution of the new collection with a global license.

 

Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler.  For almost a century, Samsonite has continued to build upon its rich design heritage. On the other hand Y-3, the collaboration between Adidas and renowned Japanese designer Yohji Yamamoto, has revolutionized the industry and created a new category within the fashion and sportswear market. Adidas represents sport, Yohji Yamamoto represents style, both symbolize true craftsmanship, and together they have developed the future in sportswear.

 

In his commentary, Mr. Prashant Vatkar, Vice president of Samsonite-Middle East said: “Samsonite had always gained credibility throughout its existence in the market, and this partnership makes us more committed to satisfy our customers with a collection that combines style, sports and durability and we are pleased to pair up with Adidas for the manufacture and distribution of the Y-3 line.”

 

“Y-3 has been born from the fusion of the seeming opposites of sport and style. Together with Adidas we worked on forming something that didn’t exist and that would completely project the future.” said Yohji Yamamoto, Creative Director of Y-3.

 

On the same occasion Mr. Beppi Fremder, Chief Marketing Officer Samsonite Corporation said:” “Both Samsonite and Adidas have a shared commitment to excellence in product innovation and customer satisfaction, and we are excited to support the growth of the Adidas Y-3 bags and travel business. This partnership will allow us to optimize our synergies, combining the strength of the Adidas Y-3 brand with Samsonite’s know how and expertise in the bags and travel segment. This will be a key element to increasing Adidas Y-3 presence in the bags segment worldwide.”

 

“Adidas and Samsonite joined forces with a commitment to support, supply and extend the product range of Y-3, to have Samsonite, the world’s leading luggage brand, as a founding partner in innovative travel solutions for Y-3, is a great enhancement for the brand.” said Mr. Hermann Deininger, Chief Marketing Officer Adidas Sport Style Division.

 

 

 

About Samsonite Group

Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveller. For 97 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite, Life's a journey!