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Samsung introduces its flagship GALAXY S4 to the UAE

A True Life Companion, the GALAXY S 4 gets you closer to what matters in life,bringing your world together

April 24, 2013 5:07 by



Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, officially announced the availability of thefourth generation of GALAXY S smartphones, the GALAXY S 4, in the UAE. Consumers will be able to buy the GALAXY S4 from all major retail outlets from April 27th. The flagship GALAXY S 4’s people inspired innovation will bring you closer to what matters in life and bring your world together.

Understanding what matters most to us in our lives, theSamsung GALAXY S 4 was developed to redefine the way we live and to maximize our fulfillment of life. Thissleek andinnovative smartphone makes every moment of life very meaningful; understanding the value of relationships and enabling true connections with friends and family. Samsung believes in the importance of an effortless user experience, designing the GALAXY S4 to make your life easy and hassle-free; empowering your life and helping take care of your well-being.

The beauty of the smartphone is the highly crafted design encompassing a larger screen size and battery, minimized bezel; all housed in a light (130g) and slim (7.9mm) shape.The Samsung GALAXY S 4 is slimmer yet stronger, with less to hold yet more to see.At launch,two color options will be available – Black Mist and White Frost; witha variety of additional color options to follow later this year.

“With the launch of the GALAXY S 4, Samsung is continuing to enhance the way that people live by offering the best-in-class hardware and the most advanced software toprovide a true life companion for consumers in the region,” said Mr.HayssamYassine, Head of Telecommunications Group at Samsung Gulf Electronics. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceivedby people,so we can inspire them in return.”

Meaningful Moments – Gives Greater Enjoyment

A rich life is one that’s filled with meaningful moments and the GALAXY S 4 captures and shares those special moments. The GALAXY S 4 has the world’s first Full HD Super AMOLED display to showcase images at their very best. Its 5-inch large screen has 441ppi for stunning viewing quality. TheSamsung GALAXY S 4 also utilizesCorning’s new Gorilla®Glass 3*, making it a durable travel companion for all of life’s adventures.

Equipped with a 13 megapixel rear camera, the GALAXY S 4 also boasts a ‘Dual Camera’ function that allows simultaneous use of both front and rear cameras. At the same time, the ‘Dual Video Call’ function enables you to make and receive a video call with friends and family while showing what you are looking at during the call.

The camera functionality extends beyond Dual Camera, as the device is also equipped with 12 outstanding shooting modes including ‘Drama Shot’, which allows you to see all the action in one continuous time-lapse, and ‘Sound & Shot’, which uniquely stores sound and voice together as the picture is taken so those special moments are captured in the truest form imaginable, exactly as they happened.

These meaningful moments can also now automatically be stored in a photo album, with the new ‘Story Album’ function. Photos taken by the GALAXY S 4areautomatically gathered and sorted out according to your timeline, geo-tagging information, or a specific event to createa photo album. These uniquestory albums can be ordered and delivered as an offline photo albumthrough a new partnership with Blurb*, so you can keep those precious moments safe to look at and share time and time again.

True Connections – Brings People Together

Samsung GALAXY S 4enables true connections with the people in our lives.  It is more than a personal device that can be enjoyed by one user – it makes the most of our relationships allowing us to easily share and experience many of life’s pleasurestogether with family and friends, wherever you are.

With its ‘GroupPlay’ function,users can enjoy music, photos, documents and games with those around them without even requiring Wi-Fior cellular signal. This innovative feature enables users to connect directly with others to share, play and co-create content and entertainment instantly. Its‘Share Music’ option allows users to have the same song playing on multiple phones in sync to create the best party atmosphere.

The GALAXYS 4 supports HSPA+42Mbps and 4G LTE which means wherever you are in the world, you can rely on perfect connectivity.

Effortless Experience – Makes Things More Convenient

In today’s world, we are all looking for smart ways to make life easier and less stressful. The GALAXY S 4 ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation.

‘Samsung Smart Pause’ enables you to control the screen by where you look.When you are watching a video, the video pauses when you look away then it starts right up again when you are back.‘Samsung Smart Scroll’allows you to scroll the browser or emails up and down without touching the screen. It recognizes your face looking at the screen andmovement of your wrist and then scroll the pages up or down accordingly.

‘Air View’ allows users to hover with their fingers to preview the content ofan email, S Planner, image gallery or video without having to open it. You can even see a magnified view on the internet browser, or a phone number saved in the speed dial on the keypad. With ‘Air Gesture’, you can change the music track, scroll up and down a web page, or accept a call with a wave of your hand.

With ‘SVoiceTMDrive’ you can activate commands via voice controlforoptimization when driving. Once connected with a car Bluetooth, the phone automatically turns into driving mode converting text to speech so you can easily and safely check messages with no need tolook at the screen.

Samsung OpticalReader’makes life yet more effortless, by automatically recognizing text, a business card or QR code information, and providing useful functions such as translation, call, text message and search.

At home, using‘Samsung WatchON’, theGALAXY S 4 will transform into an IR remote to control your home entertainment systemincluding TV, set-top box, DVD player and even air conditioner.

Empowered Living – Takes Care Of Your Health and Quality of Life

The GALAXY S 4 empowers your life by keeping you up-to-date with health and wellbeing information using the new S Health’ software. The combination of sensors built within the device systematically and automatically monitors your health, surroundings and so much more to help improve your quality of life. Also, users can easily check their health conditions using food diary, exercise diary and sleep monitor to stay fit and healthy. (Certain functions are enabled by specific accessories.)

To further protect your wellbeing, ‘Samsung Adapt Display’ provides an optimal viewing experience, customized for each type of application, and ‘Samsung Adapt Sound’ offers an optimal level and type of sound, personalized for each user, to make the most out of life.

Samsung GALAXY S 4(3G) will be available in all major retail outlets in the UAE for 2,599 AED and the LTE version will be announced later.

For multimedia content and more detailed information, please visit www.samsungmobilepress.com.



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