Kippreport looks into the new trend and the change in strategyNovember 29, 2015 5:01
SatisOfisi media representative for Choueiri Group’s AMSI in Turkey
Agreement comes in line with the expansion and growth plans outlined for both MBC Group and AMSI.
December 19, 2013 10:20 by kippreport
SatısOfisi, Turkey’s leading independent media representation house recently announced that it has been appointed as the exclusive and official local media representative office in Turkey for Arabian Media Services International (AMSI) – which acts, from within “Choueiri Group” headquartered in Dubai, UAE – as the exclusive media representative of MBC Group, The Middle East and North Africa region’s largest “Entertainment & Media” conglomerate.
Effective July 1, 2013, the agreement comes in line with the expansion and growth plans outlined for both MBC Group and AMSI, and is focused on capturing the Turkish Ad market opportunities, as well securing adequate Turkish brand-to-consumer connections.
Voicing her sentiments on the new appointment, Mrs. Nafia Sevin Sefada the Chairman of SatisOfisi said, “We are delighted to be partnering with AMSI in Turkey for the benefit of local advertisers. Turkish brands will now be able to gain from the exclusive and unrivalled reach offered by MBC Group’s TV channels across the MENA region.”
Elaborating on the full potential of this development, Pierre Choueiri, Chairman and CEO of Choueiri Group said, “AMSI’s expansion into Turkey aims at strengthening MBC Group’s relationships with Turkish advertisers. With time, this move will benefit all the different entities which Choueiri Group’s subsidiary companies represent and ensure equal opportunities for all of our media partners. Much like other markets, I am sure that our team and newly appointed representatives in Turkey will spare no effort to ensure this goal is realised.”
Mr. Choueiri also added that, “As market leaders, MBC Group pioneered the trend-setting, dubbing and broadcasting of the Turkish drama series genre in MENA with Arab audiences in mind. Clearly, the huge success of these series has captured the attention of Turkish advertisers, who are keen to utilize MBC Group’s TV channels to promote their brands across the MENA region. We are delighted to be at the forefront of this value-creation activity in this promising market and look forward to serving the needs of advertisers and the media which we represent.”