Kippreport’s top insights from the Digital Media ForumMarch 29, 2015 11:16
See by Chloe
August 20, 2009 12:00 by Aarti Nagraj
This girl is something of a toyboy, but she remains feminine above all. The Autumn collection from See by Chloé is the story of a romance, an encounter in a gallery on its opening night, in an 80s-thinking
The collection is all about contrasts. Narrow proportions are paired with wider, almost inflated volumes. A lamé dress can be worn with raw denim, a tracksuit-style pant with a fluid silk blouse. Our girl wears a jacket that appears to have been stolen from her boyfriend’s wardrobe, but belts it to give it a more feminine aspect. She also borrows from workwear with all-in-ones in chambray or tuxedo-style for evening. The classic trench and waterproof textures are revisited in cape form. To balance this masculine style, flirty frills or bows feature on fine knits or dresses reminiscent of prom outfits for an eternal student look.
Colours inject life into this softly excentric style. The young lady blends tomato red or apple green with darker shades like a nut brown, a sunny gold or a crimson purple. Prints play a similar game : dots cover a silhouette and tartans feature bright shades.
The American Graffiti mood is revisited in a relaxed manner, in a slightly Campus style yet packed with prints : tartans, gothic or abstract motifs with special effects in white filaments. The winter sports theme, and especially a 50s Gstaad or
Colored with a hint of seductive humour, accessories are not averse to comfort and follow the same night/day dichotomy as the clothes, in perfect harmony with the collection. Shoulder bags, some inspired by the bowling bag, are supple and often in dua matte/shiny materials. Volumes are generous to optimise ease and lightness. Each piece can be customised with pop plexiglass or leather charms in pop colours. Shoes accentuate the cool style of the collection with lined boots inspired by après-ski and reworked to evoke a desert boot. Two-tone trainers as soft as mocassins are perfect to walk the streets.