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Sharaf Retail to hire over 1500 people with innovative new career website

Yasser Sharaf, MD of Sharaf Retail

Region’s leading retailer in major expansion drive launches innovative new career website Tareeki.com with hiring technology expertise from Cazar.

June 11, 2013 12:57 by



Tuesday, June 11th 2013 – Dubai, UAE – Sharaf Retail, the company behind leading retail and hospitality brands such as Sharaf DG, Forever 21, Cotton On, Sanrio, Adventure HQ, Yellow Hat, YooMoo and Hello Kitty Spa has just launched a whole new career website www.tareeki.com – the first of its kind in the region. The company’s expansion and growth in both the Middle East and the Far East has spurred this latest innovative project to hire the best employees in the most efficient and scalable way.

In the GCC, analysts expect the retail industry to achieve a compound annual growth rate of 8.3% until 2015. With this growth, comes a competitive environment for hiring the best talent*.

Yasser Sharaf, MD of Sharaf Retail, explains, “Our customers want to talk to knowledgeable sales professionals – whether it’s in electronics, sports, automotive accessories or fashion. Hence we put a big emphasis on recruitment and are continuously looking for dynamic candidates who are passionate about what they do. This is why we have launched a comprehensive digital strategy aimed at targeting these individuals. With the addition of new brands to our portfolio, new store openings in existing markets and geographical expansion, we anticipate hiring approximately 1500 employees in the next 18 months – Tareeki.com plays a central role in it.”

Tareeki, which means ‘My path’ or ‘My journey’ in Arabic, offers candidates a unique interactive experience of the career path they can follow in each of Sharaf’s retail brands.

Robert St-Jacques, Head of HR at Sharaf Retail, adds, “We didn’t want a one size fits all career website. We have diverse businesses with different recruitment messages for each one. The new career portal is perfectly aligned with them, no design detail is accidental. It’s all very targeted.”

The website is an interactive canvas that guides candidates to their sector of interest and immerses them in that environment using custom illustrations, pictures, personalized content providing a unique experience. Job seekers can search through vacancies, apply, track their application, subscribe to email alerts for future opportunities, and so much more.

Mohammed Owais, Chief Technology Officer of Cazar, the recruitment marketing and technology solutions provider for Sharaf Retail explains, “Today’s Generation-Y expect websites to look and behave a certain way – this has been built in to www.tareeki.com’s DNA, which will appeal to this age group since they make up a large portion of Sharaf Retail’s employees. This same cutting-edge web technology processes tens of millions of candidates each year for hundreds of our blue chip clients such as Sharaf Retail across the Middle East & Asia. It’s playful and interactive but has serious business objectives.”

For more information on job opportunities for any of the brands at Sharaf Retail, please visit the career site at www.tareeki.com.

About Cazar:
Cazar (formerly The Hiring Solutions Company) allows blue-chip employers to reduce their time-to-hire cost-effectively, through a unique solutions approach by combining technology, coaching and consulting. It automates every step of the corporate recruitment process, from requisition to on boarding and processes tens of millions of candidates each year for employers.

Over the past 10 years, Cazar’s Sniperhire platform has become the leading cloud-based enterprise recruitment software in the Middle East & Asia helping companies such as Qatar Airways, DP World, Al Tayer, Al Futtaim, Jumeirah Group, Sky News Arabia, ADNOC Distribution, Commercial Bank of Dubai, Qatar National Bank, Viva, Zain Telecom, TDIC and Qatar Foundation to name a few for talent acquisition.

For more information, please visit www.cazar.com.

About Sharaf Retail:
Founded in 1975 by Sharafuddin and Ibrahim Sharaf, Sharaf Group has become one of the Gulf’s largest conglomerates with a diversified portfolio of companies and investments ranging from real estate, shipping, IT, retail, manufacturing, logistics, education and many more. Sharaf Group launched its retail business arm in the early 1980s. Since then it has grown year-on-year becoming a multi-brand franchise operator, distributor and brand creator. Today, Sharaf operates 16 of the world’s most beloved brands and five in-house brands.

For more information, please visit www.sharafretail.com



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