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Shell’s partnership with Ferrari fuels the experience
Fuel and lubricant innovation: From the racetrack to the road for the future of energy.
November 4, 2013 12:45 by [email protected]
Ahead of the Formula One Etihad Airways Abu Dhabi Grand Prix this week, Shell and Ferrari celebrated their extraordinary partnership with a high profile event in Abu Dhabi attended by ADNOC, Ministry of Energy, among others. Guests were treated to a taste of the F1 experience and a rare appearance by Scuderia Ferrari drivers Fernando Alonso and Felipe Massa.
Shell’s partnership with Ferrari is one of the most successful technical partnerships in Formula One history. To this day and since the 1940s, every Ferrari leaving the factory gates in Maranello, Italy, is equipped with advanced technology solutions developed by Shell.
Together Shell and Ferrari have completed over 500 races, won 12 Formula One Drivers’ Titles and 10 Constructors’ Crowns.
Speaking at the event, Andrew Vaughan, Shell Vice President for Abu Dhabi, Kuwait and Syria and Country Chairman of Abu Dhabi, said: “Tonight we are celebrating one of our most successful partnerships. We are proud that this partnership and shared passion for performance has contributed to shaping the development of fuel and lubricant technology globally, both on the track but equally as important off the track. Our partnership with Ferrari provides Shell with the ultimate test bed for innovation and Shell scientists ensure that any technological advantage developed for Ferrari is passed directly to the motorist on the road”
“It is through partnerships such as this one that Shell continues to demonstrate its commitment to the future of energy and ongoing investments that advance technology and make it available to the industries that rely on transportation to fuel their growth,” he added.
Shell’s Formula One project team continues to grow, with more than 50 Shell technical staff now contributing to the development programme with Ferrari. These team members work together around the world in Shell laboratories and facilities, at all the racetracks of the Formula One World Championship as well as at the Scuderia Ferrari headquarters in Maranello.
Many of the Shell scientists who develop products for Scuderia Ferrari are also working on their roadgoing equivalents. The most obvious example of this is Shell Helix Ultra engine oils – which owes a large part of their development to the Formula One programme. This enables Shell customers to enjoy motor oil developed for the pinnacle of motorsport.