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SNB Middle East Expands IT Networking & Security Portfolio
SNB Middle East, an emerging value-added distributor (VAD), with a specific focus on Data Storage, Security and Surveillance, IT Networking and Security, has partnered with three global vendors to expand its networking and security portfolio offerings.
July 10, 2013 2:43 by [email protected]
The distributor has signed regional deals with broadband wireless vendor Proxim Wireless, Network Infrastructure, Security & Management Solutions vendor Enterasys Networks, and Information Rights Management Security software vendor Seclore Technology.
“The addition of three new vendors to our networking and security portfolio enables us to offer solutions that complement each other perfectly,” said Sanjay Raina, Director – Business Development for SNB’s Networking and Security business unit. “At SNB we position ourselves as a vendor representative company, and not just an IT distributor. Therefore, our emphasis is on adding value to the brands we represent, while enhancing our offerings to our customers.”
Raina maintains that SNB is focused on providing crucial support for resellers through marketing initiatives, channel enablement, pre- and post‐sales support, skill enhancement and training through dedicated solution centers. SNB Middle East already partners with Allied Telesis, a leader in IP/Ethernet network solutions, whose products range from industry leading media gateways to high-end chassis-based platforms providing significant network infrastructure.
New addition Proxim Wireless provides Wi-Fi®, Point-to-Point and Point-to-Multipoint 4G wireless network technologies for wireless internet, video surveillance and backhaul applications. Their end-to-end product portfolio enables partners to custom-build wireless solutions that fit a customer’s specific needs, regardless of the application. Enterasys Networks, a premier global provider of enterprise-level wired and wireless network infrastructure and security solutions, is also part of SNB’s portfolio now. Their solutions enable organizations to reduce IT costs while improving business productivity and efficiency through a unique combination of automation, visibility and control capabilities.
SNB’s vendor list also comprises Seclore Technology – an information security software company with solutions in the area of Enterprise Information Rights Management. Seclore’s solutions can be used to protect unstructured information by defining usage rights, i.e. who can access information, for what purpose (edit, view etc.), when (date and time) and where (which machines).
Raina added, “My aim is to drive the networking and IT security business at SNB Middle East, in line with the company’s vision to provide channel partners with best-in‐class products and performance-oriented solutions. This is what we are striving to achieve through a pro‐active approach and continuous improvement in the way we conduct our business. Our goal is to provide a portfolio of complementing products to offer our channel consolidated solutions to meet their every networking and security product need.”