| Kippreport.com

SoftAtHome and Endavo Media Team Up to Offer Internet TV on Retail and Hybrid-IPTV Set-Top-Boxes

October 27, 2009 12:00 by Aarti Nagraj

SoftAtHome, a software provider of home operating platforms that helps service providers deliver convergent applications for the Digital Home, and Endavo Media, an Internet TV platform-as-a-service solution provider, both partners of Etisalat, the largest operator in the Arab world headquartered in the UAE, team up to make Internet TV on IPTV and Hybrid-IPTV Set-Top-Boxes a reality.

 

For Internet TV providers around the world, the collaboration between SoftAtHome and Endavo Media gives them access to an end-to-end solution to deliver their media to TV sets connected to Set Top Boxes, mixing the interactivity of the Internet with the TV user experience. For telecom operator and services providers, the integration of the two products enables them to promote Internet TV content on TV Set Top Boxes in addition to the Web. The solution is being demonstrated on the Etisalat booth during Gitex and talks are in progress to make the service available to broadcasters and content providers that wish to access Etisalat’s users through the high speed connections that Etisalat offers.

 

The Endavo Media Internet TV Platform provides powerful ways to deliver online programming by including social media features, such as sharing of content, commenting, chatting, and much more, to connect with and grow the audience, and multiple ways to monetize to generate new revenue. The SoftAtHome Operating Platform is a software platform that contains all the features and APIs necessary to create applications for the Digital Home. Telecom Operators and Service Providers can combine services such as voice, video, user interface, security, network access, connectivity or management, and deploy them across different devices in the home including Set Top Boxes (STB) and Home Gateways (HGW). By combining the two solutions, the companies enable telecom operators and content providers to offer Internet TV on a STB. Consumers can watch video, search in content, chat, share and comment on TV all from the comfort of their living room. The solution can be offered as a standalone retail offering to consumers or as part of a more complete hybrid-IPTV offering that includes VoD, PVR, time shifting, content sharing and backup or remote PVR scheduling. It combines the Quality of Service of IPTV with the abundance and interactivity of Internet TV.

 

“The combined Endavo Media and SoftAtHome solution enables service providers and telecom operators to leverage  Internet content and use their experience to bring it to the TV,” said Michel Degland, CEO for SoftAtHome.  “Like Etisalat, they can mix hybrid-IPTV and Over The Top (OTT) content to provide a unique TV experience for end users”.

 

Pau Hamm, CEO of Endavo Media adds, “Our work with SoftAtHome and Etisalat demonstrates that by using a superior content distribution and management system, telecom operators can build brand and generate revenue through Internet TV distribution. SoftAtHome enable us to cover the three screens: mobile, PC and now TV.”