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Spectrami scoops the Visionary VAD of the Year Award

Vivek Sharma and R. Narayan of The Integrator magazine honouring Anand Choudha, MD, Spectrami (L to R)

The Integrator magazine recognizes Spectrami as the Visionary Value added Distributor of the Year for its innovative approach to the distribution business in Middle East

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July 2, 2013 11:30 by



Spectrami, the leading value added distributor in the MENA region continued its winning streak by scooping yet another award for its innovative approach in distribution business. The latest award from The Integrator magazine completes its hat trick of awards this year to emerge as the leaders in distribution business in the region.

This new award was presented to Spectrami at an awards ceremony held at the world’s tallest hotel, JW Marriott Marquis Dubai Hotel in Dubai, UAE, which was attended by over 150 key channel executives from all over Middle East.

The Integrator magazine conferred ‘Visionary VAD of the Year’ award to acknowledge the efforts of Spectrami and its innovative approach, channel initiatives, channel development, introduction of best of the breed technologies in security and storage space. The company’s vendor extension business model not just enhances the growth opportunities for channel partners but also hand holds partners in the initial stage of engagement with customers.

The latest award from The Integrator magazine compliments the similar recognition by Channel Middle East and Reseller Middle East magazines earlier in the year. These awards recognise the leadership of Spectrami in channel and its contribution towards the growth of IT channel business in Middle East.

Anand Choudha, Managing Director, Spectrami, said, “We are happy and privileged to win this The Integrator Award, which is a testimony of our team’s commitment to our channel partners to provide them with latest and best of the breed technologies that provides the solution to the enterprises in the region,”

“We are ecstatic to win these awards from the three leading industry media’s this year that goes a long way tin showcasing the hard work by our team and support of our vendors and channel partners. We would like to thank all our vendors and channel partners for bestowing their faith in us and helping us achieve par excellence recognition.” added Anand.

During the past year, the distributor took various steps to add value to its distribution business by empowering channel partners by providing training and certification on various technologies and products. Opening of its new office in Morocco is also part of its expansion strategy in the region and render more focus on emerging markets in North Africa.

Spectrami is the authorised distributors for several next generation, best of the breed technologies from vendors like Actifio, Fidelis XPS, LogRythm, Verdasys, Tenable and Invincea. The company covers the entire Middle East region including countries like UAE, Saudi Arabia, Kuwait, Qatar, Oman and others.

About Spectrami
Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us http://www.spectrami.com



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