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Spectrami wins the Emerging Distributor of the Year Award

Anand Choudha, MD, Spectrami receiving the Reseller Middle East Partner Excellence Award 2013 (Left)

Reseller Middle East honours Spectrami for its innovative approach to Value added Distribution

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June 20, 2013 1:15 by



Spectrami, the leading value added distributor in the MENA region today announced that it has been awarded the prestigious ‘Emerging Distributor of the Year’ for the year 2013 by region’s leading IT Channel magazine Reseller  Middle East.

Spectrami was presented the ‘Emerging Distributor of the Year’ Award at a glittering ceremony conducted by Reseller Middle East Partner Conference and Partner Excellence Awards 2013 held at Jumeirah Emirates Towers in Dubai, UAE.

Reseller Middle East Partner Excellence Awards are one of the most prestigious IT Channel Awards in the region attracting over 200 channel executives from all across the Middle East region recognising the leadership and their contribution to the in the IT channel business in Middle East.

‘Emerging Distributor of the Year’ award from Reseller Middle East magazine recognizes Spectrami for its innovative approach, channel initiatives, channel development, introduction of best of the breed technologies in security and storage space. The company’s vendor extension business model not just enhances the growth opportunities for channel partners but also hand holds partners in the initial stage of engagement with customers.

During the past year, the distributor took various steps to add value to its distribution business by empowering channel partners by providing training and certification on various technologies and products. Opening of its new office in Morocco is also part of its expansion strategy in the region and render more focus on emerging markets in North Africa.

Expressing his happiness, Anand Choudha, Managing Director, Spectrami, said, “We are glad to be recognised by an independent industry platform for our efforts. This award is a result of hard work by our team, our vendors and our channel partners. The Emerging Distributor of the Year Award by Reseller Middle East also re-enforces our position as a leading force in value added distribution space in the region. We would like to thank Reseller Middle East for recoginsing our efforts and also our partners for supporting us to gain such recognition in a short span of time.”

Spectrami is the authorised distributors for Actifio, Fidelis XPS, LogRythm, Verdasys, Tenable, and Invincea in the Middle East region including countries like UAE, Saudi Arabia, Kuwait, Qatar, Oman and others.

About Spectrami
Spectrami is a Dubai based vibrant, value added distribution house in the Middle East region which is armed with the innovative approach to channel empowerment through knowledge sharing and skill building. Spectrami brings niche technologies and solutions in the realm of Information Security, Data Centre Infrastructure, and Data Communication Networks. Based out of Dubai, we serve the channel in Middle East and Africa. For details please visit us http://www.spectrami.com



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