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Strong & Stylish American Tourister to redefine Middle East travel experience

American Tourister, the provider of durable family travel solutions, has launched its world-class collection of strong and trendy luggage to cater to the discerning tastes of its customers in the Middle East. The new line-up of luggage from American Tourister offers the unique mix of style, comfort and in-built sturdiness to satisfy the new age needs of the traveler across all age-groups and demands

April 20, 2009 12:00 by



American Tourister, the provider of durable family travel solutions, has launched its world-class collection of strong and trendy luggage to cater to the discerning tastes of its customers in the Middle East. The new line-up of luggage from American Tourister offers the unique mix of style, comfort and in-built sturdiness to satisfy the new age needs of the traveler across all age-groups and demands.

Among the range of new collection is the Oxford range of luggage — offering durable high-quality bags at affordable prices, System 4 Dlx showcasing comfort and elegance in travel, Meredian Lite extending diverse options with ultra light weight of the bags, I Double epitomizing sturdy travel and robust luggage solutions with very distinct looks in bright colours, a new range of casual bags and backpacks, and the Silicon Valley Gusset top loaders for today’s business travelers.

“American Tourister has always believed in offering the latest and the most compact travel luggage solutions to its discerning clientele. Our latest 2009 offering extends the perfect blend of functionality, styling, strength and comfort – hallmarks of our world-class luggage solutions. The new lines of luggage solutions are catering to the needs of the today’s traveler – note only for the whole family but also to a businessman or a student,” said Mr Prashant Vatkar at American Tourister.

He added: “Our prime objective at American Tourister is to offer a superior experience in life to our customers and the latest innovative range are both strong and inexpensive, thus satisfying all the requirements for an easy and comfortable travel.”

While the Oxford range come in three different sizes in two eye-catching colours with durable EVA side panels, the System 4 Dlx offer premium classic looks in two colours and four sizes, equipped with a lockable trolley. The expandable Meridian Lite come in four sizes with easy single side packing facility, while I Double comes in two colours with unique design and double wheel spinner system.

The Backpacks, made of polyester, come in five different sizes with capacity between 20 L and 32 L. The Silicon Valley Gusset Top loaders come in three sizes and a laptop backpack edition, equipped with zipped packet.

The secret behind the time-tested durability of American Tourister bags has been the extremely stringent and rigorous quality tests that each design goes through before getting approved by the company. Randomly-chosen bags undergo similar tests on a continuous basis to ensure that they are in line with the tough guidelines set by the company.

These tests include Drop Test – a fully loaded bag is dropped five times at the corners to check its strength at extreme temperatures; and Jerk Test – a loaded bag is given jerks for 5000 times in quick succession to ensure the durability of critical parts like handles. The American Tourister bags also undergo Lock Test – where the locks are opened and closed 15000 times in quick succession to ascertain the safety aspects. The checks also include a Wheel Test, where loaded bags are made to travel nearly 32 km to establish its sturdiness. The bags also undergo a Tumble test, where a loaded bag is tumbled in a big drum 25 times continuously to ensure that they withstand rough handling.

This new line up has gone through the same rigor of in finalizing the design and hence is expected to delight many more satisfied American Tourister customers in the Middle East Region in the summer of 2009.

- Ends -

About American Tourister

American Tourister was started in 1933 when Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island. His dream was to build a tough suitcase that could sell for a dollar. American Tourister developed to comply with tastes and requirements of its patrons by offering the variety of carry on luggage, garment bags, luggage sets, tote bags, satchels, business cases, casual bags, backpacks and luggage-spinners.

Issued by Landmark PR & Event Management. For press information please contact:

Nasry Abou Zaki Shadi Abou Assi

General Manager, ME Account Manager

Tel.: +971 4 3912141 Tel.: +971 4 3912547

Email: [email protected] Email: [email protected]



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