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UM awarded Hershey’s media planning and buying account

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The transition from OMD to UM begins September 1.

September 11, 2013 12:23 by



Dubai, United Arab Emirates, 5 September, 2013:  Following a lengthy review process of its media planning and buying account that started in December, The Hershey Company recently appointed UM to oversee the global confectionary giant’s media planning and buying duties in the Middle East region, along with the U.S., Canada, China, India, Mexico, Puerto Rico, South Korea, and Southeast Asia.

UM will take over from the incumbent agency OMD, after The Hershey Company decided to consolidate its media planning and buying activities within the UM global network. From its headquarters in Dubai, UM will service the global confectionary giant’s through its network of 14 offices across the MENA region.

Speaking on the appointment of UM, Denis Sison, Vice President, Global Marketing Excellence & Equity for The Hershey Co. said: “After a comprehensive review, UM will be a strong partner for The Hershey Company and our portfolio of iconic brands.”  In a statement, Hershey’s also mentioned that the selection of UM was based on a qualitative and quantitative analysis of the participating agencies, including their capabilities in the U.S. and in key international markets.

“A sweet addition to our portfolio of renowned multinational clients,” said Paul Katrib, Regional Managing Director of UM, on the media partnership with Hershey. “The win is the result of a true collaborative effort from around the globe. Offering the client intelligence, insights and a true competitive media advantage via the network; it’s a pure demonstration of UM’s Curiosity spirit at its best.”

The transition from OMD to UM begins September 1.

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About UM

Part of Middle East Communications Network, UM is headquartered in Dubai and is present in 14 MENA markets. Led by its mantra of ‘Curiosity Works’, the agency is a regional leader in combined buying strength and offers first-class, effective insights into the MENA’s dynamic marketplace, resulting in unrivalled return on investments for its portfolio of blue-chip clients, including Coca-Cola, Mastercard, Sony, L’Oreal, Microsoft, McDonald’s and many more.

About Middle East Communication Network (MCN)

MCN is one of the leading advertising and marketing communications agency networks in the MENA region. It is the overall managing company for several key advertising, marketing and media companies in the Middle East. MCN is part of the Interpublic Group (NYSE: IPG) – a global leader in modern marketing solutions with 43,500 diverse and talented individuals.

For more information please visit www.mcnholding.com

 

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees. With revenues of more than $6 billion, HERSHEY’S principal product groups include: confectionery products sold in the form of bar goods, bagged items and boxed items; grocery products in the form of baking ingredients, chocolate drink mixes, peanut butter, dessert toppings and beverages. Hershey offers confectionery products under more than 80 brand names; including such iconic brands as HERSHEY’S, REESE’S, HERSHEY’S KISSES, HERSHEY’S BLISS among many others.

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