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Why UK business is heading to Dubai for growth

Insight with Passion

Just seven hours from Manchester and a gateway to the rest of the world, one UK business company believes Dubai is the next high growth and hub destination for firms looking for a bounce after bobbing along in Europe's choppy economic waters for two years.

September 27, 2012 2:17 by

A UK based business believes Dubai should be the focus for any company wanting to weather Europe’s economic storm.
INDEX, the international design festival, finishes at Dubai’s World Trace Center this week. Next week GITEX Shopper and GITEX technology week which sees the world’s foremost designers, providers and industry professionals from 144 countries head to the financial district.
Insight with Passion’s co founder Richard Gomersall has been delivering seminars this week on INDEX talking to designers about how to maximise their business. The firm’s ever-popular Retail Theatre seminar piqued interest, along with advice on maximising people and staff potential as well as developing strategy. Today, the final day, it looks at how to put the Customer at the Heart of your business. From their stand in the exhibition centre designers, hoteliers, entrepreneurs and furniture firms have been stopping by to ask about business advice and, more particularly, training.
Richard says, “it’s the second time we’ve been at INDEX as guest speakers but the focus from exhibitors this year is much more about expecting companies working out here to have a base. It’s definitely something for us to think about. Dubai is a hub destination as it’s just seven hours from Australia and provides a good base for India, Singapore and China. It’s an ideal platform for any company wanting to expand to the MENA region (Middle East and North Africa).
In fact the interest from exhibitors and visitors at INDEX has prompted Richard to consider offering training seminars and workshops to the business market in Dubai. “There are very few other consultants doing a similar thing. While the market is a little saturated in terms of business advice in the UK the question you keep being asked in UAE is training, training, training. The businesses here know there next on the list as the world’s biggest business hub destination so they want to prepare now and make sure they’re ready to exploit the opportunities”.
The scope in terms of retail, business growth as well as entering new products in the market has become apparent to many of the British exhibitors at INDEX this year. While the economy in Britain and Europe is stagnating, in India and UAE it’s expanding. As well as citing it as an avenue for growth it’s also a chance for UK businesses who are popular in the Middle East to see what their consumer base is interested in, gauge consumer trends and habits to maintain relevance and stay ahead of the pack.

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