| Kippreport.com

X-cite launches new e-commerce application from Facebook

September 10, 2012 1:59 by nrodrigues

As the market leader in innovation,X-cite by Alghanim electronics web portal xcite.com has launched its first ever e-commerce application from facebook. This is the first time in theMiddle Eastany electronics retailer has offered such a unique service where customers can shop directly from their facebook page. X-citefans can now view special offers directly fromX-cite’s facebook page, interact, engage and shop for their favorite products.

X-citehas launched this breakthrough in social media to keep pace with the recent advent of E-commerce Facebook integration in the international market. X-cite’s e-commerce facebook integration involves copying different aspects of X-cite’s online portal www.xcite.com onto facebook to expose it to a more massive audience. The new ‘Shop’ tab now available on the X-cite’s facebook page gives visitors an immediate shopping experience of selected inventory. What makes the Shop Now on Facebook application unique is the virtual-interactive experience allowing shoppers to view, share, and openly discuss their potential purchases. After filling up a virtual shopping cart, users are offered various payment options including Visa, Knet, Mastercard, and even Pay-On-Delivery. This gives customers an opportunity to try out new and innovative ways to explore safe and secure online shopping.

X-cite’s Facebook page is a fantastic resource for the latest and upcoming product knowledge and has been considered to be one of the most active electronic retail pages on the internet throughout the Middle East region. X-citeproved this by recently winning the Best facebook Interactive Award that was held by Pan Arab Web Awards Academy in Jordan. Ali Maaz, Head of Product & Sales at xcite.com commented, “We have an intelligent customer-base requiring intelligent platforms of access. Our new E-commerce platform on facebook allows us to give our customers a new online shopping experience with the capability of directly purchasing xcite.com products in a social environment.”

The high engagement of users comes from the continuous interactivity of X-citeon their facebook page through various postings on the wall, photos of new products, forum discussions, videos, events, competition, reviews etc Since launching ‘Shop Now’ on Facebook to an international audience late last month, users have already begun to take advantage of the show-cased merchandise by purchasing and sharing products. xcite.com is committed to continuous development and is planning for many application upgrades offering a larger selection of items. To access the Shop Now on Facebook app please visit Facebook at: http://www.facebook.com/XcitebyAlghanim?ref=stream#!/XcitebyAlghanim

About X-cite by Alghanim Electronics

X-citeis the largest consumer electronics retailer in Kuwaitand the Middle East. Headquartered in Kuwait, the award winning retailer delivers a modern, dynamic and convenient shopping experience with the primary objective of delighting its customers. With touch and feel displays, cash and carry shopping, a highly trained multilingual salesstaff and the latest gadgets and gizmos, shopping at X-citeis an unforgettable experience. Operating a network of 17 stores in addition to the regions premier e-commerce electronics website, X-cite’s customers are offered an unparalleled shopping experience by providing access to amazing range of international brands under one roof. The X-citeexperience is further enhanced by providing customers with Easy Credit, 24-hour shopping in select outlets and extended warranty programs with 24-hour free delivery and installation services. X-cite’s shopping experience is also available online at www.xcite.com  in both English and Arabic where customers can browse and shop for the latest in technology products.

Media Contact:

Aniltom P Thomas

Brand Marketing Manager

Alghanim Electronics

Tel: +965 1881111 ext 3604

aniltom@alghanim.com

www.xcite.com

http://www.facebook.com/XcitebyAlghanim

https://twitter.com/#!/xcitealghanim