Pullman to have 150 hotels by 2020
New business traveller behaviour spurs expansion plans
June 17, 2013 3:45 by kippreport
Hotel operator Accor has announced new expansion plans and a re-positioning strategy for Pullman to match new business traveller behaviour.
The Europe-based hotel operator now has 300 upscale and luxury hotels (Sofitel, Pullman, MGallery and Grand Mercure) and intends to increase this figure to 400 by 2015. Traditionally, Accor has been present in the midscale and economy segments, but has recently “accelerated” its expansion into upscale hotels as well.
Pullman has hotels and resorts in 23 countries – with a network that has grown to 79 hotels in five years. The objective is to have 150 hotels by 2020 and 500 in the long term. Half the brand’s network is currently located in Asia-Pacific, including 15 properties in China, which is the country where Pullman has the most hotels.
In 2012, Pullman’s added 20 new properties to its network, including places such as London, Bangkok, New Delhi and Sydney. The hotel group claims that, in 2013, it continues to grow at a rate of one hotel opening a month; including the recent inauguration of addresses in Phuket, Dubai, Melbourne and Hanoi.
According to observations by Accor, the behaviour of upscale international travellers has changed significantly; customers are now even more cosmopolitan, hyper-connected and mobile.
The lines between work and private life are becoming increasingly blurred and the desire to stay connected with their “clans” is an increasingly key characteristic of new generation business travellers.