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Winners announced at VRL Prepaid Middle East Awards 2013
June 2, 2013 2:38 by kippreport
The VRL Prepaid Middle East Awards 2013, sponsored by Visa, celebrated the most dynamic players in the prepaid industry, while discussing new trends within the growing industry.
Majid Al Futtaim Finance was awarded two awards, including the “Industry Partner of the Year’ and ‘Marketing Campaign of the Year – MyNetCard.”
Other winners included Bayani Card from RAK Bank for the Outstanding Innovation; Abu Dhabi Islamic Bank’s Landmark Gift Card for Retailer Program of the Year and The Sharjah Islamic Bank COOP Prepaid Card for Prepaid Card Program of the Year.
This year’s Industry Contributor of the Year award, which recognizes the most outstanding achievement from an individual working in the industry, was awarded to Commercial Bank of Dubai’s head of cards Souheil Joesph Yammine.
Timetric group publisher and chairman of the event Andy Cook says, “It is clear that this region offers tremendous opportunities and that prepaid is growing steadily. As for mobile payments, it is not a question of if but of when and how.”
Francesco Burelli, partner at Value Partners agreed, stating that “Prepaid is growing at double digits, with Russia and the Middle East growing at the fastest rate, up by 144 percent and 28 percent respectively.”
Recently, Majid Al Futtaim Finance announced expansion plans that will see its prepaid card programs rolled out in Qatar, Oman, Lebanon and Egypt.