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Yahoo! Maktoob and MBC partner for Arab Idol online content

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March 26, 2013 5:40 by



By Gulf Marketing Review

With the the second season of  Arab Idol on MBC1 and MBC MASR under way, Yahoo! Maktoob and MBC Group have come together to bring Idol content to the Yahoo! Maktoob site.

Video, image, and text content, covering the show’s highlights, interviews, behind the scenes, and other exclusive content is now found on OMG!’s special Arab Idol destination and on Yahoo! Maktoob Screen, alongside MBC.net. .

Christos Mastoras, director of business development of Yahoo! Maktoob, says: “Online video consumption is growing at a rapid pace in the region and is part of people’s daily activities, and we are thrilled to be adding Arab Idol to our video offering. Our collaboration with MBC Group gives people the ability to complement their TV viewing with a rich digital resource for a fully enjoyable experience.”

This year, the jury panel includes Ragheb Alama, Ahlam, Hassan Al Shafe’i and Nancy Ajram and the show is presented by Ahmed Fahmy and Anabella Hilal.



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