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It is not easy to start a major new Hollywood studio; backed by three entertainment A-listers, DreamWorks has broken the mould.

May 27, 2008 2:20 by


According to CNN, DreamWorks has generated a total of $2bn from the Shrek franchise. You can get anything on the ogre – from plush slippers costing around $20, a monopoly game at $35, a Shrek baby bowling package at $160, to even a Shrek Smash ‘N’ Crash Racing Nintendo game at $29.

Merchandise from other DreamWorks’ hits including Madagascar, Shark Tale, Wallace and Gromit is also available and on, you can buy a used Shark Tale soundtrack for just $1.37. Toys, posters, books and games- they are all there.


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