Kippreport gets the scoop from Neelesh Bhatnagar, CEO of Emax, and Nadeem Khanzadah, head of omnichannel retail at Jumbo GroupSeptember 2, 2015 5:24
The UAE's first 3D animated series, the Freej phenomenon has moved into merchandise, and will be turned into a Dubailand theme park.
May 13, 2008 2:41 by kippreport
Um Saeed, the eldest and wisest member of the group, was the first Freej character and came into existence in 1998, as part of a six-page study book while Harib was studying in Boston. “We were asked to create our versions of super heroes, I realized there were no Arab superheroes. There was Batman, Spiderman and Superman, but none that we could call our own,” said Harib.
The concept came to life in 2003, when it was adopted by Dubai Media City, and in 2005, Lammtara Productions was born. In September 2006, the first series of Freej was aired on Sama Dubai, 15 minutes a day over 15 days during Ramadan.
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