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Adidas

London Olympics Sponsors get a raw deal

Consumers oblivious to Olympics sponsors

Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.

July 29, 2012 2:30
 
KFC, Pepsi, Adidas and Nokia. These are a few of their favourite things…

KFC, Pepsi, Adidas and Nokia. These are a few of their favourite things…

Sidra Tariq gets down with the kids as she wades through AMRB data on what brands teens in Egypt, Saudi Arabia and UAE prefer.

July 19, 2011 3:44
 
Back in the game

Back in the game

The CEO of Adidas, Herbert Hainer, tells us how businesses can once again capture the public’s trust.

February 20, 2011 4:07
 
The science behind star power

The science behind star power

Does basking in the reflected glory of celebrity endorsement guarantee long-term success for brands?

October 5, 2008 8:52