Survey shows that despite spending millions of dollars in Olympics sponsorships, brands are not being able to get through to consumers and create awareness, which defeats the purpose of the exercise.
July 29, 2012 2:30
Sidra Tariq gets down with the kids as she wades through AMRB data on what brands teens in Egypt, Saudi Arabia and UAE prefer.
July 19, 2011 3:44
The CEO of Adidas, Herbert Hainer, tells us how businesses can once again capture the public’s trust.
February 20, 2011 4:07
Does basking in the reflected glory of celebrity endorsement guarantee long-term success for brands?
October 5, 2008 8:52