Dubai Business | Kippreport

Dubai Lynx Vs. MENA Cristals

By Kipp • Mar 1st, 2010 • Category: Brand to Brand, Cover Story

One was rocked by a ‘fake ads’ scandal, the other has seen a steadily declining number of entries. So which of the region’s competing advertising awards has the edge?

Making friends with Facebook

By Aarti Nagraj • Feb 25th, 2010 • Category: Cover Story, Regional, The Work, marketing

Middle East brands are slowing starting to embrace the benefits of social media.

Keeping it real

By Reza Ayati • Dec 3rd, 2009 • Category: Cover Story, International, The Work, marketing

A new generation of marketers and game developers is transforming advergaming into real-time corporate advocacy.

The kingdom and the crisis

By Rania Habib • Nov 12th, 2009 • Category: Cover Story, Media/Marketing, Regional, Saudi Arabia, advertising

Saudi Arabia’s advertising executives say they’ve changed the way they do business because of the economic crisis, and that the days of “babying” are over, reports Communicate.

The marketing mantra

By Aarti Nagraj • Nov 11th, 2009 • Category: Cover Story, Nation, The Work, marketing

Thanks to the financial crisis, advertising money has fallen, and expectations have increased. So how do marketers strike the right deal?

The United States of Advertising

By Aarti Nagraj • Sep 24th, 2009 • Category: Cover Story, International, Media/Marketing

Four weeks, six cities, and a million, million ads, Aarti Nagraj takes readers on a tour of America’s advertising terrain for Communicate magazine.

It’s a relaunch

By Dana El Baltaji • Sep 23rd, 2009 • Category: Cover Story, International, Media

Yahoo! has relaunched its portal this week, in the hopes that it’ll increase its visitor numbers and attract more advertisers.

Word of mouth most trusted form of advertising, says Nielsen

By Dana El Baltaji • Jul 29th, 2009 • Category: Middle East Business News, advertising

Nine out of 10 Internet consumers claim recommendations made by friends and family members are the most "trusted" forms...

Unleash the ugly

By Austyn Allison • Jul 22nd, 2009 • Category: Cover Story, Interview, People, Regional, advertising

Saatchi's outspoken CEO Kevin Roberts tells Austyn Allison from Communicate that the time for analysis is over. Advertising is going to get ugly.

Ad spend down 26 pc

By Dana El Baltaji • Jul 12th, 2009 • Category: Middle East Business News, Nation, advertising

Advertising spend in the UAE fell 26 percent in the first half of 2009 compared to the same period in 2008...

The rise of radio, Part II

By Rania Habib • Jun 25th, 2009 • Category: Cover Story, Nation, The Work, advertising

The downturn may have an upside for one overlooked advertising medium, Part II.

The rise of radio, Part I

By Rania Habib • Jun 24th, 2009 • Category: Cover Story, Nation, The Work, advertising

The downturn may have an upside for one overlooked advertising medium, Part I.

Deconstructing the ‘Lebanese bimbo’

By Nathalie Bontems • Jun 3rd, 2009 • Category: Cover Story, Regional, The Work, advertising

Women have long been stereotyped as blank bimbos or kitchen cleaners in Lebanese advertising. Industry watchers say this is gradually changing, but few are clamoring for liberation, says Communicate magazine.

Conversations with an advertising Don

By Dana El Baltaji • May 21st, 2009 • Category: Cover Story, Dubai, Interview, Nation, Regional, The People, The Work, advertising

Ramzi Raad, chairman and CEO of TBWA/RAAD, speaks to Kipp about the region’s industry, the Lynx debacle and why he expects digital advertising to boom.