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Down your throat consumerism

Could Kipp be alone in thinking that we need to change the perception of consumerism in our society? Ads, promotions, marketing and sales everywhere you go...

July 25, 2012 11:52
 
38-39-comm 90-Xpert Luxury.pdf - Adobe Reader

Why evolution matters in advertising

Ahmad Abu Zannad, strategic planning director at Leo Burnett Saudi Arabia, says advertisers should look into evolutionary psychology

July 19, 2012 12:00
 
youtube

Youtube launches Marketplace for content creators and brands

Google owned Youtube announces its video creation marketplace—a new feature to help Youtube stars create content for brands, for that ‘viral’ effect.

July 1, 2012 4:44
 
Wishful thinking? GCC media’s People Meters mystery

Wishful thinking? GCC media’s People Meters mystery

After eight years of hearing of TV audits 'coming to the region soon' I'd much rather wait for it to actually happen before giving anyone a pat on the back.

February 19, 2012 3:27
 
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