Red Flag for National Day shoes
Pouncing on the opportunity profit from-slash-celebrate UAE’s National Day, Puma steps on more than a few Emirati toes. Now will other countries follow suit?
November 28, 2011 5:54
Is the future of mobile really here? Not exactly.
Frequent visits to travel sites and mobile-credit purchases lead researchers to pronounce mobile phones "reign supreme". Don't hold out for an all-mobile future just yet though, says Precious de Leon.
November 21, 2011 3:24SSing the situation
Is the web really as bad as Hitler? One of BPG’s guest speakers argues it just might be
November 3, 2011 5:26
Nissan plays the hero with viral video
Has Nissan gone too far with its viral campaign? Or is this the first of a new line of hard-to-spot-it's-fake viral strategies. Watch it here. Tell us what you think.
October 19, 2011 3:47
Chatting with Leo Burnett’s Raja Trad
Kipp speaks to Raja Trad, CEO of Leo Burnett Group of Companies MENA
June 18, 2011 12:00
Dani Richa: Here you had the world to play with…
Kipp speaks to Chairman and CEO of Impact BBDO Group, MENA Dani Richa.
June 11, 2011 6:00
The gift of giving: Is cutting the CSR fund the right move for retailers?
The Kipp team have opposing views about the retailers’ decision to cut out CSR funds to maintain profits during the price control scheme. Which side are you on?
June 6, 2011 4:56
Shame on you, ad man
Summer time’s here. And looks like with it comes some irresponsible promotions of banking products. Higher debt anyone?
May 30, 2011 3:15
News just in
With two more Arabic channels launching, we see if there’s room for fresh faces in a tricky market
May 19, 2011 2:52
‘Misrata Devastation’
Did you see the big yellow sticky Nestle ad on yesterday’s Gulf News? Alex McNabb did and he wonders how the ad can make any sense for Gulf News, Nestle and even the reader.
April 26, 2011 4:05
Mo’ ads, mo’ jobs, mo’ money…so they say
The UAE spends the most in advertising across the Arab World. Does this mean things are looking up or just a cautious surge of optimism?
April 21, 2011 3:53
Who do you think you’re talking to?
With many Arabs today asserting national pride, do marketing communications need to change their tone? Tarek El Jundi reports.
April 6, 2011 3:59
Wonderwall
Just when there are inklings that we’ve broken through the hype, there’s always that one that has us up against the social media wall…
March 9, 2011 4:07
Ads that work
It’s all very well planning an advertising campaign, but how to you create ads that will travel well across this diverse region? Amol Ghate, of AMRB Dubai, shows us what works.
August 24, 2010 4:35
Stating the obvious
Sam Potter hates pointless research, especially when it states the obvious. But on this occasion, it just might be necessary, he thinks.
June 23, 2010 5:27
First report by Etisalat covering global footprint
Telecom company exhibits its high impact projects, including Mobile Baby.
May 21, 2013 6:01
Qatar Should Consider More Flexible Exchange Rate - Central Banker
As the World Cup draws closer, Qatar's fiscal spending, its only policy tool, may become difficult to restrict.
May 21, 2013 4:23
Yahoo on Tumblr: 'we promise not to screw it up'
Search engine giant confirms purchase of popular blogger site as both sides vow to address users' concerns
May 21, 2013 2:52
Minimum wage 'unfair' for employers?
FNC member argues that minimum wage for domestic workers and maids is 'taking advantage' of employers.
May 20, 2013 4:24
Taking on Abercrombie & Fitch
Controversial views from the clothing company's CEO causes huge backlash.
May 16, 2013 2:43