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Identity crisis: Why do brands matter?

Identity crisis: Why do brands matter?

The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.

February 11, 2012 7:16
 
Madonna madness begins…

Madonna madness begins…

Abu Dhabi sets its sight on pulling off the concert of a century with Madonna's world tour. But with the concert scheduled for June 3, will the summer heat keep the fans away?

February 8, 2012 4:53
 
Learn Madonna’s secret to staying power

Learn Madonna’s secret to staying power

You know most of her songs and her many looks. Yet you want more. If you want business longevity, you outta look at how this music legend has remained relevant.

February 6, 2012 5:40
 
Raja Trad is Dubai Lynx Advertising Person for 2012

Raja Trad is Dubai Lynx Advertising Person for 2012

The Dubai International Advertising Festival (Dubai Lynx) has awarded Raja Trad, CEO of Leo Burnett Group MENA and member of the Leo Burnett Wordwide Global Leadership Council (GLC) as the Dubai Lynx Advertising Person of the year.

January 22, 2012 11:02
 
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