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Offices

Creative offices around Dubai

It makes your day job a lot more pleasant. . .

August 25, 2014 9:49
 
Instagram

Don’t sleep on Instagram

Mena brands taking advantage of this lurking visual giant

August 24, 2014 4:29
 
WhatsApp

WhatsApp with ads?

UAE companies use WhatsApp to reach consumers

August 19, 2014 4:29
 
Sheikh Zayed Road in Dubai

Adland Diaries: the good, the bad and the ugly

A trip down the Sheikh Zayed Road seems more like a walk through a nursery school corridor, writes Scott Feasey.

February 25, 2013 1:32
 
Promoted Post via Mobile

Facebook’s promoted posts cheekily target irrelevant audience

Facebook's promoted posts are great for spreading initial awareness but it cheats and adds random countries in their targeting, Kipp hears

September 19, 2012 1:27
 
Advertisers using Facial Detection

Facial tracking gets advertisers salivating

The technology of facial detection is advancing so rapidly that you could soon be targeted by advertisers based on your facial reaction and emotions.

August 13, 2012 12:03
 
Fadi Malas, CEO Just Falafel

Interview: Just Falafel- With love, from UAE to the world

CEO of Just Falafel, Fadi Malas tells Kipp about its journey from being perceived as a humble street food offering, to being the hotly pursued, ambitious multinational brand that it is, today.

August 8, 2012 10:00
 
Advertising space

Down your throat consumerism

Could Kipp be alone in thinking that we need to change the perception of consumerism in our society? Ads, promotions, marketing and sales everywhere you go...

July 25, 2012 11:52
 
38-39-comm 90-Xpert Luxury.pdf - Adobe Reader

Why evolution matters in advertising

Ahmad Abu Zannad, strategic planning director at Leo Burnett Saudi Arabia, says advertisers should look into evolutionary psychology

July 19, 2012 12:00
 
youtube

Youtube launches Marketplace for content creators and brands

Google owned Youtube announces its video creation marketplace—a new feature to help Youtube stars create content for brands, for that ‘viral’ effect.

July 1, 2012 4:44
 
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