Luxury is a “national obsession” in the UAE, say advertising industry analysts. And rather than taking the shine off all that glitters, the credit crunch could put the exclusion back in exclusive. Part II
December 22, 2008 8:15
Luxury is a “national obsession” in the UAE, say advertising industry analysts, adding that to push posh products, marketers must make consumers feel special. Part I
December 21, 2008 2:25
In this age of mass affluence, creating brand loyalty has never been more challenging, says Premal Patel of American Express.
August 21, 2008 1:06