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Andreas Keller

Beware the wrath of the celebrity athlete

Beware the wrath of the celebrity athlete

Overzealous folks at the US Open learned the hard way to never forget who brings value to the sport. Andreas Keller shows how the region can learn from this PR debacle.

September 30, 2011 4:36
 
Pie in the face: how PR and management could have helped News Corp do some dodging

Pie in the face: how PR and management could have helped News Corp do some dodging

This month, WS MENA’s Andreas Keller talks about why PR shouldn’t be used like pain reliever tablets and what happens when bad behaviour gets rewarded.

July 27, 2011 12:59
 
How an Obama impersonator turned the joke on the Republicans

How an Obama impersonator turned the joke on the Republicans

Who would have thought being booed off the stage by bigwigs would do wonders for an entertainer's career? What can the Middle East learn from what happened to Reggie Brown?

June 26, 2011 4:04