Beware the wrath of the celebrity athlete
Overzealous folks at the US Open learned the hard way to never forget who brings value to the sport. Andreas Keller shows how the region can learn from this PR debacle.
September 30, 2011 4:36Register for our free newsletter
Nokia charging back with full force
Saudi government websites targeted
Overzealous folks at the US Open learned the hard way to never forget who brings value to the sport. Andreas Keller shows how the region can learn from this PR debacle.
September 30, 2011 4:36This month, WS MENA’s Andreas Keller talks about why PR shouldn’t be used like pain reliever tablets and what happens when bad behaviour gets rewarded.
July 27, 2011 12:59Who would have thought being booed off the stage by bigwigs would do wonders for an entertainer's career? What can the Middle East learn from what happened to Reggie Brown?
June 26, 2011 4:04