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Bavaria

Kipp predicts the World Cup winners

Kipp predicts the World Cup winners

Who will lift the World Cup on Sunday? Actually, to a bevy of businesses, it doesn’t matter a jot – they’ve already come out on top.

July 7, 2010 4:09
 
Ambush marketing

Ambush marketing

Unlike most world cup teams, Bavaria couldn’t lose. Kipp takes a look at the daring Dutch marketing ploy – ethically dubious, or an effective business short cut?

June 20, 2010 11:56