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brand value

The Business of…Celebrity Name Brands

The Business of…Celebrity Name Brands

It’s not enough to be a star athlete or celebrated actor anymore, staying power means building yourself into a brand. Here are the most enterprising in celebrity name brand.

November 22, 2011 4:42
 
Apple overtakes Google as most valuable brand

Apple overtakes Google as most valuable brand

Top 100 Brands lists sees Chinese newcomers while Facebook and Baidu rank high among rising values. Meanwhile, although they remain cautious, consumers are certainly spending

May 10, 2011 4:16