Loading ...Dubai creates media office to promote itself
By Kipp • Jan 10th, 2010 • Category: Middle East Business NewsDubai has established a new department…
Posts Tagged ‘brand’
Dubai has established a new department…
What’s in a name?
By Aarti Nagraj • Jan 5th, 2010 • Category: Cover Story, Dubai, Real estate, The LifeA lot. And experts say that it is going to be a while before people around the world start calling Burj Dubai, “Burj Khalifa.”
Brand UAE…
By Aarti Nagraj • Nov 12th, 2009 • Category: Cover Story, Nation, The Work, tourism…has apparently been doing very well; it tops the recent regional Country Brand Index. The nation is set to see new attractions and thousands of hotel rooms soon. But is the brand powerful enough?
Brand protection
By Lara Haidar • Oct 22nd, 2009 • Category: Cover Story, Regional, The Work, brandThere are a number of things to consider when seeking to register and protect your brands, says Lara Haidar from The Rights Lawyers.
Etisalat launches AED265 mobile phone
By Kipp • Oct 19th, 2009 • Category: Middle East Business News, NationTelecom operator Etisalat has…
Bashing the Dubai-bashers
By Aarti Nagraj • Jun 14th, 2009 • Category: Cover Story, Dubai, Media/Marketing, The WorkThe emirate has just established a media office to spread the good word around, and try and curb negative reports about Dubai.
Dubai’s new image
By Aarti Nagraj • Mar 9th, 2009 • Category: Cover Story, Dubai, Media/Marketing, The LifeAccording to reports, Dubai Inc may soon have a PR agency to help change its image in the media. Will it work?
Brands can fly high by wooing students
By Kipp • Sep 23rd, 2008 • Category: Cover Story, Retail, The Life, marketingSeveral marketers in the region believe that reaching out to young adults in their college years is an ideal way to build brand loyalty.
How strong is brand reality?
By Kipp • Sep 9th, 2008 • Category: Cover Story, Entertainment, The Life, marketingWith reality TV becoming increasingly popular in the Middle East, we check out if it’s a realistic option for brand promotion.
Kuwait money to revive Aston Martin Lagonda flop
By Kipp • Sep 2nd, 2008 • Category: Cover Story, The Life, spend itJudged to be one of the Worst cars of All Time, and out of production since 1989, Aston Martin now plans to revive its Lagonda saloon.
Saudi institution under threat from revived publishing brand
By Kipp • Aug 26th, 2008 • Category: Cover Story, Media/Marketing, The WorkThe Kingdom’s publishing titans clash as the august Asharq Alawsat prepares a counter-attack to Al Hayat’s aggressive bid for dominance.
One man’s mission to reclaim the overused term ‘luxury’
By Kipp • Aug 24th, 2008 • Category: Cover Story, Interview, The People‘Mac’ McClelland, CEO Luxury Marketing Council (ME), explains the benefits of a luxury club that is strictly invite-only.
Join the club
By Kipp • Aug 21st, 2008 • Category: Cover Story, Retail, marketingIn this age of mass affluence, creating brand loyalty has never been more challenging, says Premal Patel of American Express.
A scam you can see right through
By Kipp • Aug 19th, 2008 • Category: Analysis, Cover Story, The WorkWhile tinted car windows are prohibited in Kuwait, shops are happily pocketing money by offering clear glass windows on rent.
Geek image dropped as in-game advertising gets serious
By Kipp • Aug 14th, 2008 • Category: Cover Story, The Work, marketingMarketers must put their game faces on as a fresh playing field opens up in the virtual world.
