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Nokia charging back with full force
Saudi government websites targeted
The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.
February 11, 2012 7:16While people may still largely use social media for casual interaction, it has become the go-to tool to gauge and possibly tarnish brand reputation.
December 20, 2011 10:51
Puma has sent out an official public response regarding the negative reception it has received for its Limited Edition SpeedCat shoes commemorating the UAE National Day.
November 29, 2011 12:16Pouncing on the opportunity profit from-slash-celebrate UAE’s National Day, Puma steps on more than a few Emirati toes. Now will other countries follow suit?
November 28, 2011 5:54
Passwords in the Middle East - even ones deemed to be "strong" - are actually susceptible to infiltration.
May 23, 2013 8:51
Oil saving win-win drives Saudi solar power boom...
May 23, 2013 4:56
Ambareen Musa, founder of Souqalmal.com, reminds parents of the hidden and additional costs of education.
May 23, 2013 1:19
Device to be a “virtual concierge” for luxury hotel's guests.
May 22, 2013 12:04
FNC member argues that minimum wage for domestic workers and maids is 'taking advantage' of employers.
May 20, 2013 4:24
