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BEIJING,CHINA - MAR 28: Carrefour supermarket shopping cars stac

Carrefour among top five most authentic global brands

The French multinational retailer was ranked higher than numerous popular brands such as HSBC, Google, Starbucks and Coca-Cola

February 5, 2015 11:43
 
IMG_2269

World’s thinnest smartphone

Kippreport has an in-depth look at Oppo’s new R5

February 3, 2015 5:41
 
Few Coconuts On Green Marble Slab

Coconut water: a success in the Middle East

‘You are what you eat’, is now becoming ‘You are what you drink’

December 30, 2014 4:00
 
Furniture icons

Ethan Allen revamps Middle East focus

With so many international brands coming to the region, Kipp wanted to find out why

December 24, 2014 9:00
 
Macbook Pro Retina And Iphone 5S With Google Home Page On The Sc

In pictures: Most searched local brands in the UAE this year

Google releases the list of the top trending searches in 2014. As a UAE-based media company, Kipp looks at the top 10 most searched local brands in the UAE in 2014.

December 17, 2014 4:28
 
DSC_0159 - Copy

New number plate design for Dubai vehicles revealed

Not mandatory of all drivers to purchase

October 15, 2014 3:36
 
Borrowing celebrity spotlight

DUMPED – Brands after a celebrity endorsement breakup

If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.

November 1, 2012 2:50
 
38-39-comm 90-Xpert Luxury.pdf - Adobe Reader

How replaceable is your brand?

Rabih Soueidi, research director at Mindsight, Mindshare and Mediacom’s research arm, says shoppers can easily switch sides

July 22, 2012 9:41
 
Luxury-market-Middle-East

Eyeing Luxury Market Growth

Patrick Chalhoub, co-CEO of The Chalhoub Group, talks about the region’s luxury goods market and vision for the future.

May 23, 2012 3:22
 
The Evolution of Marketing: Are you ready for it?

The Evolution of Marketing: Are you ready for it?

Are marketers thinking on their feet fast enough to catch up to the changes that are taking place in marketing? Said Aghil Baaghil poses some tough questions.

March 13, 2012 3:35