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Macbook Pro Retina And Iphone 5S With Google Home Page On The Sc

In pictures: Most searched local brands in the UAE this year

Google releases the list of the top trending searches in 2014. As a UAE-based media company, Kipp looks at the top 10 most searched local brands in the UAE in 2014.

December 17, 2014 4:28
 
DSC_0159 - Copy

New number plate design for Dubai vehicles revealed

Not mandatory of all drivers to purchase

October 15, 2014 3:36
 
Borrowing celebrity spotlight

DUMPED – Brands after a celebrity endorsement breakup

If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.

November 1, 2012 2:50
 
38-39-comm 90-Xpert Luxury.pdf - Adobe Reader

How replaceable is your brand?

Rabih Soueidi, research director at Mindsight, Mindshare and Mediacom’s research arm, says shoppers can easily switch sides

July 22, 2012 9:41
 
Luxury-market-Middle-East

Eyeing Luxury Market Growth

Patrick Chalhoub, co-CEO of The Chalhoub Group, talks about the region’s luxury goods market and vision for the future.

May 23, 2012 3:22
 
The Evolution of Marketing: Are you ready for it?

The Evolution of Marketing: Are you ready for it?

Are marketers thinking on their feet fast enough to catch up to the changes that are taking place in marketing? Said Aghil Baaghil poses some tough questions.

March 13, 2012 3:35
 
Identity crisis: Why do brands matter?

Identity crisis: Why do brands matter?

The glamour of advertising often detracts from the realities of brand management and creating an image beyond the logo, says Kipp’s newest columnist, branding and marketing strategist Said Aghil Baaghil.

February 11, 2012 7:16
 

Social media used to give negative feedback, learn about products – study

While people may still largely use social media for casual interaction, it has become the go-to tool to gauge and possibly tarnish brand reputation.

December 20, 2011 10:51
 
Puma responds to red flag on National Day shoes

Puma responds to red flag on National Day shoes

Puma has sent out an official public response regarding the negative reception it has received for its Limited Edition SpeedCat shoes commemorating the UAE National Day.

November 29, 2011 12:16
 
Red Flag for National Day shoes

Red Flag for National Day shoes

Pouncing on the opportunity profit from-slash-celebrate UAE’s National Day, Puma steps on more than a few Emirati toes. Now will other countries follow suit?

November 28, 2011 5:54
 
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