Posts Tagged ‘branding’
By Kipp • Mar 2nd, 2010 • Category: Kipp's Blog
The Dubai airline’s in-flight movies have been shown with the branding of the airline’s rival, Etihad. Is this a mere “technical error”, or something more?
By Rania Habib • Feb 28th, 2010 • Category: Cover Story, Special report, marketing
Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?
By Rania Habib • Feb 22nd, 2010 • Category: Cover Story, marketing
Sports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.
By Austyn Allison • Feb 19th, 2010 • Category: marketing
Red Bull plumps for extreme sports to emphasize its ‘body and mind’ branding, says Communicate magazine.
By Alex Malouf • Oct 28th, 2009 • Category: Cover Story, Regional, The Work, marketing
The region’s food sector appears to be having a more palatable year than many other businesses, Part II.
By Alex Malouf • Oct 27th, 2009 • Category: Cover Story, Regional, The Work, marketing
The region’s food sector appears to be having a more palatable year than many other businesses, Part I.
By Aarti Nagraj • May 25th, 2009 • Category: Cover Story, International, Nation, Sport, The Life
Etihad Airways announces a shirt sponsorship deal with football club Manchester City, following Emirates’s trend.
By Mansi Shah • Jan 5th, 2009 • Category: Article, Cover Story, Entertainment, The Life, marketing
A personal branding workshop says that you are 25 percent more likely to get promoted if you wear make up to work.
By Aarti Nagraj • Dec 23rd, 2008 • Category: Article, Cover Story, The Work, marketing
The RTA has just announced the new names of some of the Dubai Metro stations. What do you think about them?
By Kipp • Nov 20th, 2008 • Category: Cover Story, Innovation, The Life
A website in the US gives out free t-shirts to people by getting companies to use them as advertising tools. Is it an idea that the Gulf States can imitate?
By Kipp • Sep 4th, 2008 • Category: Best of the web
Abu Dhabi County; The Bad News about Falling Oil Prices; The Sweet Spot Overseas; Co-Branding's Greatest Love Story? Golf Etiquette for Business; 10 Greatest Office Pranks
The emirate’s fashion scene may have been affected by the financial crisis, but some in the industry see a more positive trend in the future.
Though often described as a ‘Mexican oligarch’, the world’s richest man, who is worth a cool $53bn, has Lebanese ancestry. And he hasn’t forgotten it.
Around 35% of the medication sold in the Middle East is fake, compared to just 1% in the US. Kipp examines the threat posed by this $75 billion global trade, ...
The News Corp boss did not make a single reference to Dubai in his speech at Abu Dhabi’s glitzy media summit. But he still has links to the emirate’s high-profile ...
Democracy is the “most important priority” for the Arab youth, according to a recent survey. But some say this marks an urge for greater self-determination, rather than a change in ...
One was rocked by a ‘fake ads’ scandal, the other has seen a steadily declining number of entries. So which of the region’s competing advertising awards has the edge?
Dubai Kiss Court Case Highlights Culture Clash; Friends in Need; How Privacy Vanishes Online; Where Did All the Love Go?; Qatar on the Cusp
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