branding « | Kippreport.com

“Your customers aren’t fools”

Leading marketing expert says many CEOs in the Middle East lack the basic understanding of marketing.

March 4, 2013 1:27

When unconventional recruitment meets social media

Heineken scores with excellent online crowd-sourcing job interview video.

February 20, 2013 4:55

The Evolution of Marketing: Are you ready for it?

Are marketers thinking on their feet fast enough to catch up to the changes that are taking place in marketing? Said Aghil Baaghil poses some tough questions.

March 13, 2012 3:35

Business of…Some of the Most Memorable Mascots

Dubai Summer Surprises starts today. It’s the time when the city is littered with glow worms. So which mascots inspire Kipps’ nightma, uh we mean, dreams? Check out this list.

June 21, 2011 4:51

Creative leap

If Kipp wasn’t such a coward, we’d start our own business. But it turns out we’d stand a better chance of success if we tied up with a branding agency…

January 23, 2011 2:24

Emirates’ comedy of errors, or real-life drama?

The Dubai airline’s in-flight movies have been shown with the branding of the airline’s rival, Etihad. Is this a mere “technical error”, or something more?

March 2, 2010 3:57

Brands get personal

Many of the world’s biggest brands are helmed by charismatic and high-profile leaders. But why are regional examples so thin on the ground?

February 28, 2010 5:00

Sporting chance

Sports sponsorship was slow to get off the ground in the Middle East, but as brands develop more vibrant and sophisticated approaches, the game is changing.

February 22, 2010 4:12

A wing and a player

Red Bull plumps for extreme sports to emphasize its ‘body and mind’ branding, says Communicate magazine.

February 19, 2010 11:08

People still gotta eat…Part II

The region’s food sector appears to be having a more palatable year than many other businesses, Part II.

October 28, 2009 9:30

People still gotta eat…Part I

The region’s food sector appears to be having a more palatable year than many other businesses, Part I.

October 27, 2009 3:49

Of shirts and sponsors

Etihad Airways announces a shirt sponsorship deal with football club Manchester City, following Emirates’s trend.

May 25, 2009 11:42

Want a pay rise? Apply make up

A personal branding workshop says that you are 25 percent more likely to get promoted if you wear make up to work.

January 5, 2009 9:59

Branding the Dubai Metro

The RTA has just announced the new names of some of the Dubai Metro stations. What do you think about them?

December 23, 2008 10:59

Free branded t-shirts could be a new advertising gimmick

A website in the US gives out free t-shirts to people by getting companies to use them as advertising tools. Is it an idea that the Gulf States can imitate?

November 20, 2008 11:34